Bowls Australia signs new commercial partnership
Bowls Australia has signed Legacy Lightning as a new commercial partner.
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Eels appoint Gemba for fan and member data project
The NRL’s Parramatta Eels have appointed Sports and entertainment agency Gemba to help the club expand its commercial opportunities from leveraging fan and member data.
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European sportswear company to expand Australian sponsorships
After signing an apparel deal with nascent A-league entrant Macarthur FC, European sportswear company, Macron, plans to push into the Australian market and will do more sponsorships, says Andrea Palilla, Macron’s international regions manager.
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QMS Sport rebrands
QMS Sport has reviewed its branding following its acquisition of TLA last year, and will in future operate as “Media Tech” under the TLA brand.
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Softball Australia’s new streamlined structure helps clinch new deal
Softball Australia’s new sponsorship model has landed its first partner agreement.
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Victorian Institute of Sport secures university sponsorship renewal
Online higher education provider Open University Australia (OUA) has renewed its sponsorship agreement with the Victorian Institute of Sport (VIS) for a further twelve months.
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Supercars secures second naming rights partner for Darwin double-header
Supercars have signed national recruitment company, CoreStaff, as the second naming rights partner for its Darwin double-header this month.
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KFC reaches in-principal agreement with Cricket Australia
With media reports circling about McDonald’s poaching the naming rights for the BBL, a Cricket Australia spokesperson has told Sponsorship News that an in-principal agreement has been reached with KFC.
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AFL ‘happy’ with YouGov as research partner
The Australian Football League (AFL) is happy with new research provider YouGov despite a number of clubs backing Nielsen Sports.
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Court finds former Tennis Australia director in breach of duties
The Federal Court of Australia has found former vice-president of Tennis Australia (TA), Harold Mitchell, breached his director’s duties during his involvement in awarding Seven Network the domestic broadcast rights to the Australian Open in 2013 without a competitive tender process.
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