Lion Australia’s Furphy label has signed its first AFL club sponsorship by becoming the official beer of the Melbourne Football Club as it looks to gain more brand exposure in Victoria.
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The rapid adoption of virtual racing by Australian motorsport has seen its sponsors continue to maintain exposure locally and overseas, according to Paul Riordan, general manager of media and communications for the sport’s governing body, Motorsport Australia.
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The ongoing shutdown of most sports is having a massive impact on clubs, but the full force of the COVID 19 crisis is yet to be felt, says Octagon head of strategy and planning for APAC Adam Hodge.
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Last week’s debut of the Supercars Eseries was well received by sponsors, according to general manager of commercial at Tickford Racing, Chris Jewel.
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Optus has launched a new campaign featuring its brand ambassadors encouraging its customers to stay connected to loved ones, friends and colleagues.
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A new campaign by Sydney Swans’ major sponsor QBE, will leverage the 34-year relationship between the two and use AFL archival content to create a bespoke fan film to maintain engagement throughout the Covid 19 interruption.
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The absence of live sport has seen the viewing of video sports content on social platforms rise significantly, according to new research by Nielsen Sports.
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The Adelaide Fringe festival is trialling a new digital platform that will provide an online stage for its artists and hopes it will become a new revenue stream for performers.
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The New Zealand Warriors NRL club has expanded its use of the sponsorship valuation system, Turnstile, by adding its Profiling software.
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Triple Eight Race Engineering has developed a prototype intensive care ventilator to help patients with COVID-19, all while preparing to compete in the new Supercars All Stars Eseries.
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