NBL club the South East Melbourne Phoenix has signed a multi-year deal with global technology provider Solos, to deliver innovative new fan engagement initiatives for its members and fans.
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The University of Queensland has extended its sponsorship of the Queensland Symphony Orchestra for a fifth consecutive year.
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Wine brand Wolf Blass has used its position as an official partner of the AFL to produce a series of short videos that go behind the scenes with some of the league’s star players.
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As pandemic restrictions continue to ease across the country, GWS CEO, Dave Mathews, says the Giants are aiming to host its corporate sponsors during round two against North Melbourne on June 14.
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The Australian Ballet and its principal partner Telstra have developed a new virtual mentoring program to support young aspiring ballet dancers across regional Australia while dance studios are closed.
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Medibank’s continued investment in community sponsorships is aimed at encouraging Australians to increase their activity and manage their health, says Fiona Le Brocq, Medibank senior executive, brand and marketing.
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Arts and cultural organisation’s need to follow the film and hospitality sectors or risk losing ownership of their audience, says Bruce McKaskil, co-founder and partnership specialist at Fit Sponsorship Group.
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In an effort to encourage direct online sales for the club’s sponsors and coterie partners in the wake of the pandemic, the Western Bulldogs have launched a new centralised retail platform.
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The Gold Coast Marathon has gone virtual in an innovative approach to dealing with Covid-19 restrictions.
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New data from Roy Morgan shows that the NRL is continuing to lose tv viewers in the younger demographics but the code shouldn’t be overly concerned at the inevitable drop, says Sport and Entertainment managing director, Basil Scaffidi.
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