Port Adelaide’s innovative management and the lack of clutter in a two-team town were key considerations in MG Motor’s decision to sponsor Port Adelaide, according to its marketing director Danny Lenartic.
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A new study by Cancer Council Victoria has found that parents are more likely to see brands in a positive light if they sponsor kids’ sports.
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Trampoline manufacturer, Springfree Trampoline, has become a sponsor of the Melbourne Storm NRL club.
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Bedding brand Snooze has launched a new campaign promoting its BEDGEAR range featuring Olympic swimming champion Kyle Chalmers and AFLW player Abbey Holmes.
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Westpac has made a return to Olympic sponsorships through a new deal with the AOC that will see it back live broadcast sites throughout the country.
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The Sydney Roosters are putting more emphasis on their digital offerings when pitching potential partnerships, according to sponsorship and sales manager, Ryan Sansom.
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Samsung Electronics Australia has renewed its partnership with Legacy Esports in a one-year deal aimed to forge closer connections between fans and professionals, according to Legacy Esports commercial leader, Brad Manuel.
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MG Motor Australia has made its first step into AFL sponsorship through a deal with Port Adelaide Power that will see it become the club’s co-major sponsor for the next five years.
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Optus has announced six Olympians as brand ambassadors to help leverage its sponsorship of the Australian Olympic team.
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Just a week after announcing its backing of Garry Rogers Motorsports’ Michael Caruso driven Alfa Romeo in the TCR Australia, Valvoline has expanded the deal to include a second TCR entry and sponsorship of the team’s S5000 entry.
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