Pedders signs five-year Supercars deal
Pedders Suspension & Brakes has signed a new partnership with the Supercars to become the series’ official damper and suspension partner for the next five years.
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Opera Australia signs Handpicked Wines as a gold partner
Handpicked Wines has become a gold partner of Opera Australia and will support performances at the Sydney opera House, Arts Centre Melbourne and QPAC in Brisbane.
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Community engagement top priority: Origin Energy
Origin Energy has signed a three-year deal with Netball Australia and will use the partnership to extend its community programs nationally.
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Harvey Norman enters esports
Retail company, Harvey Norman, has signed a one-year deal as a major partner of Legacy Esports and will use the arrangement to increase awareness of its online retail store, according to a company spokesperson.
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Get Picked Up signs integrated Sea Eagles sponsorship
The Manly Warringah Sea Eagles has signed Get Picked Up as a senior partner in a deal that sees the transport company’s services integrated into the club’s ticket booking process.
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Waterview Bicentennial Park returns to Wests Tigers roster
The Wests Tigers NRL club has signed Waterview in Bicentennial Park as its official platinum venue partner.
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The AFL appoints new research partner and shifts from ROI to ROO
The Australian Football League has reviewed its sponsorship research requirements and has appointed YouGov Sport as its new research provider.
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The Star Entertainment Group expands partnership with Australian Turf Club
Casino and hotel operator, The Star Entertainment Group, has expanded its partnership with the Australian Turf Club in a new three-year deal.
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Dell Technologies to be at the forefront of esports with new partnership
Dell Technologies has become the exclusive hardware provider for the new Melbourne esports venue, Fortress Melbourne.
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Sponsorships take big hit as GM announces end of Holden brand
Today’s announcement that General Motors will retire the Holden brand and cease production of right-hand drive vehicles will see the company wind-down its sponsorship program.
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