Treasury Wine Estates renews Australian Open deal
Treasury Wine Estates has renewed its partnership with Tennis Australia and will continue as the official wine supplier for next year’s Australian Open.
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Adelaide Crows still confident of esports future despite Essendon exit
Adelaide Crows chief operating officer, Nigel Smart says the club remains confident about the future of its esports division, despite Essendon’s decision this week to withdraw from the sector.
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Shaw and Partners becomes Adelaide Lightning sponsor
The new management of the Adelaide Lightning Women’s National Basketball League club have signed their first significant sponsorship deal, with investment and wealth management firm, Shaw and Partners, becoming the club’s major partner.
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RAA Travel becomes presenting partner of Tasting Australia
Travel agency, RAA Travel, the travel arm of the Royal Automobile Association of South Australia, has signed on as the presenting sponsor of Tasting Australia, one of the country’s longest running food and wine festivals.
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HSBC's strategic shift to increase arts sponsorships
HSBC has exited its long-running partnership with Rugby Australia, announcing new deals with Opera Australia, the Sydney Swans AFL club and some of Queensland's leading art galleries under a new "diversified" sponsorship strategy.
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Pantene kicks off Matildas leveraging campaign
Procter & Gamble has released its first activation to leverage its sponsorship of the Australian women’s national football team the Matildas.
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Victor Sports renews Basketball Australia deal
Sports medical supplies company Victor Sports has renewed its sponsorship with Basketball Australia and will be the organisation’s official sports medical supplier for a further three years.
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Spending shift as more sports turn their backs on betting sponsorships
Sports betting companies are putting more money into alternative marketing activities as more sponsorship rights holders distance themselves from gaming partnerships.
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Yakult renews Bombers sponsorship taking it to 17 years
Fermented milk drink, Yakult, has renewed its sponsorship of the Essendon AFL club for a further two years.
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Digital specialisation helps Cowboys win and retain sponsors
The North Queensland Cowboys NRL club has built a dedicated team of digital specialists which is helping it broaden its reach and attract and retain sponsors, says club CEO Jeff Reibel.
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