Queensland Symphony Orchestra signs Mapei as Maestro series partner
The Queensland Symphony Orchestra has signed Italian adhesives and sealants company Mapei, as the main sponsor of its Maestro concert series.
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New NSW Premier League franchise secures two key sponsors
The new franchise in the Netball NSW Premier League, the South Coast Blaze, has announced two inaugural sponsors for its Opens and Under 23 squads.
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New NBL team for Tasmania
The National Basketball League has announced plans to introduce a new Tasmanian team into the competition for the 2021/22 season.
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Innovative thinking and national coverage attract MG to Port Adelaide
Port Adelaide’s innovative management and the lack of clutter in a two-team town were key considerations in MG Motor’s decision to sponsor Port Adelaide, according to its marketing director Danny Lenartic.
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New study confirms the power of kids’ sport sponsorship
A new study by Cancer Council Victoria has found that parents are more likely to see brands in a positive light if they sponsor kids’ sports.
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Springfree Trampolines signs Storm NRL deal
Trampoline manufacturer, Springfree Trampoline, has become a sponsor of the Melbourne Storm NRL club.
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Swimmer and AFLW star feature in latest Snooze campaign
Bedding brand Snooze has launched a new campaign promoting its BEDGEAR range featuring Olympic swimming champion Kyle Chalmers and AFLW player Abbey Holmes.
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Westpac returns to Olympics with live site sponsorship
Westpac has made a return to Olympic sponsorships through a new deal with the AOC that will see it back live broadcast sites throughout the country.
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Digital assets attractive to brands: Sydney Roosters
The Sydney Roosters are putting more emphasis on their digital offerings when pitching potential partnerships, according to sponsorship and sales manager, Ryan Sansom.
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New Samsung activation to pit fans against players
Samsung Electronics Australia has renewed its partnership with Legacy Esports in a one-year deal aimed to forge closer connections between fans and professionals, according to Legacy Esports commercial leader, Brad Manuel.
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