ESA survey finds fertile field of untapped sponsorship in arts/culture
The European Sponsorship Association (ESA) has released new data showing strong interest in arts and culture partnerships despite low current participation by brands.
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Brisbane International signs Sukin to serve shade from sun
Sukin has agreed to become the Brisbane International’s new skincare and haircare partner for the 2026 tennis tournament.
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Financials show Cats in black despite softer bottom line
The AFL’s Geelong Football Club increased revenue to $76.9 million in FY25, up 3.6% from $74.2 million in the previous year.
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Musco Sports Lighting, Hockey Australia deal beams down on new era for all players
Hockey Australia (HA) has signed Musco Sports Lighting to support upgrades and new projects across the sport’s venues around the country.
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Macarthur Bulls charge sponsorship growth through community and business networks
The Macarthur Bulls’ Mark Jensen says the club’s recent boost from sponsorship deals has been driven by a strategy to deepen community engagement as well as expanding its business footprint.
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ISLA takes its vodka assets to the game with Cricket Victoria
Cricket Victoria has signed ISLA Vodka for the 2025/26 season adding the local brand to matchday services at the CitiPower Centre as well as key events across summer.
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Bulldogs stung by financial loss, despite reporting higher revenue
The AFL’s Western Bulldogs have reported higher revenue but an overall loss for the year ending 31 October as rising football and facility costs outweighed growth in commercial income.
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Supercars showcases value of bp extension at Adelaide Grand Final
Supercars has extended its bp deal that keeps maintains the energy giant’s status as fuel supplier to the motor racing championship.
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Greenworks Australia sees compelling seasonal logic in Melbourne Stars signing
Greenworks Australia has entered sports sponsorship marketing after MD Adam Duggan saw cricket as a natural platform to connect the brand with summer outdoor living and peak seasonal demand.
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