The Adelaide Fringe hopes to tap into new audiences through its appointment of former queen of pop Marcia Hines, international star Amanda Palmer and drag superhero Fez Faanana as ambassadors.
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Despite not securing a title sponsor for the 2019 edition of the Melbourne Marathon Festival, the organiser of the event is confident it will soon sign a long-term deal.
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Digital investment platform eToro has a budget set aside for sponsorship opportunities in Australia and New Zealand and will be announcing further sponsorships over the next six months, according to managing director, Robert Francis.
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Casino operator, The Star Entertainment Group has renewed its principal partnership with the Sydney FC A-League club with a spokesperson from the club saying its on-field success was a key influence in the renewal.
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Listed property developer and retirement village operator, Stockland has renewed its sponsorship of Bowls Australia and hopes to increase the participation rate and physical activity of the 12,000 residents living in its villages.
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A record opening round that saw one million people in the US watch a live Facebook stream of the Illawarra Hawks and Brisbane Bullets will help the NBL secure sponsors keen to target the American market, a spokesperson from the league has told Sponsorship News.
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Creative agency KOJO Sport has expanded its cricket portfolio by picking up the in-stadium sports presentation work for the upcoming International Cricket Council (ICC) T20 World Cup 2020.
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Bentley has signed its first thoroughbred horse racing deal in Australia, becoming official premium luxury car partner of the Australian Turf Club.
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Brisbane-based car dealership Westpoint Autos has become a sponsor of Queensland Rugby Union, and as part of the two year deal, it will receive branding on the back of the playing and training shorts for the Queensland Reds Super Rugby and Super W teams.
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Wine and spirits company Pernod Ricard has become the champagne partner of the Sydney Opera House and will promote G.H. Mumm and Perrier-Jouët.
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