Sponsors should be giving more consideration to esports partnerships because they give a brand a unique opportunity to engage a demographic that is becoming increasingly difficult to reach, says Nigel Smart, chief operating officer of the Adelaide Football Club.
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Sportsbet has signed as the exclusive sports wagering partner of A-League newcomer, Western United, and will use a significant portion of the LED signage in the deal to promote the responsible gambling message.
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The effective use of social media will help lift fan interest and engagement with sportswomen - which in turn should lead to an increase in media interest and more commercial investment, according to Farhad Divecha, managing director of leading UK sports digital marketing agency, AccuraCast.
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Sydney’s spring racing program is gradually catching up to Melbourne in terms of public awareness, but the iconic Melbourne Cup Carnival is still a clear leader, according to research from Nielsen Sports.
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NNT Uniforms has struck its second sport deal by becoming the corporate uniform partner of the Perth Glory’s W-League squad.
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Private secondary school, SEDA College South Australia, has expanded its sports sponsorship program, signing new deals with Basketball SA, the Adelaide 36ers, Adelaide Lightning and Football South Australia.
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The Canberra Raiders NRL club has restructured its commercial team with the promotion of long-term Raiders commercial manager, Jason Mathie, to the role of chief commercial officer.
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The Victorian Responsible Gambling Foundation has renewed its partnership with Cricket Victoria which will see the state cricket governing body reject gambling sponsorship for a further two year.
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The growth rate for live sports rights is set to slow, but rapid increases in the value of in-play and short-form highlights will continue to see overall revenue from broadcast deals continue to trend upwards, according to research from a leading sports data firm.
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One of world’s most remote music festivals, the Birdsville Big Red Bash is confident it can secure a first naming rights sponsor on the back of solid ticket sales that saw the 2020 edition sellout in just a month.
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