JBL backs Qudos Bank Arena after record audience numbers achieved
Audio brand JBL has partnered with Qudos Bank Arena, in Sydney Olympic Park, after the venue welcomed a record-breaking number of visitors over the last 12 months.
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Hertz partners with entertainment giant
Hertz has become the exclusive car rental partner for Live Nation Entertainment’s Live Nation and Ticketmaster Australasia branches in a new, multi-year deal.
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Europcar extends NBL partnership to five years
The NBL’s official car rental partner Europcar has extended its sponsorship for the 2019-20 season, as the league benefits from a new broadcast agreement and adds a new team.
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TCL extends with Melbourne Victory
Electronics manufacturer TCL has renewed its major partnership with Melbourne Victory for the 2019-20 A-League season, extending the deal that began in 2016.
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Ola expands sports partnerships into rugby
Global rideshare company Ola has expanded its sports portfolio by becoming the official rideshare partner for the Qantas Wallabies for 2019 in the lead up to the team’s 2019 Bledisloe Cup decider.
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Governing bodies hinder Ladbrokes’ expansion plans
Ladbrokes is seeking further opportunities in the sports and racing markets, after signing a new agreement with Tasracing, but faces opposition from governing bodies.
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Wildcats renew Tyrepower support
Tyrepower has renewed its partnership with the Perth Wildcats for another two years, with its branding, including LED and floor signage, to feature courtside at Perth’s RAC Arena.
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City2Surf signs new partners ahead of sold-out event
City2Surf has signed several new partners and renewed existing deals ahead of its sold-out event, in which 84,000 runners will participate on Sunday.
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TLA Worldwide sells Australian arm to QMS
TLA Worldwide’s London-listed parent company has agreed to sell TLA Worldwide Australia, the company’s sports marketing business, to ASX-listed QMS Sport Holdings Ltd, a subsidiary of QMS Media, for $28.2 million.
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First Ever backs Softball Australia
Softball Australia has partnered with Australian sport performance brand First Ever as its official apparel partner, with the company to supply all Australian team uniforms and retail fan merchandise.
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