Land Rover has expanded its sponsorship of Rugby Australia by becoming a partner of the Australian Women’s Sevens rugby team ahead of the 2020 Olympic Games and the 2019/2020 HSBC World Seven Series campaign.
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With the national launch of the new Hockey One competition this weekend, individual teams in the league are starting to build their sponsor rosters.
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QT Hotel’s sponsorship of the Gold Coast Marathon helped generate a significant upswing in website traffic for the brand’s Gold Coast establishment, says the company’s communications executive, Alana Kelly.
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Dairy brand OAK has extended its major partnership with the Penrith Panthers NRL club for a further two years, until the end of the 2021 season.
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A change of ownership at the Vodaphone Warriors NRL club will see no change in Vodaphone’s naming rights partnership with the team, according to Vodaphone NZ’s head of external affairs, Rich Llewllyn.
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Kellogg’s Sultana Bran has partnered with the new national hockey competition, the Hockey One League, and will become naming rights sponsor in what is the League’s first major deal.
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Australian hot water system company, Rheem, has extended its partnership with the Shell V-Power Racing Team for a fourth year, after experiencing significant success targeting its trade audience through the deal.
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Bastion EBA, part of Australian independent agency group Bastion Collective, has restructured, now offering a full-service agency model.
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The high number of tenant clubs and variety of sporting codes at Australia’s major stadiums put naming rights sponsorships such as Marvel and Optus among the best-value deals globally, according to new research.
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The Cronulla Sharks NRL team’s move to Netstrata Jubilee Stadium next year won’t have a significant impact on its commercial revenue, according to partnership manager, Kylie Lucas.
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