Brisbane Festival to build on 2018 success with upcoming event
With most existing sponsors renewing and a bevy of new deals locked in place, the Brisbane Festival expects to exceed $2.75 million in cash sponsorship in 2019.
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Surfing Australia gains three new partners ahead of 2019 championships
The 2019 SAE Group Australian Surf Championships has signed three new partners, Solo Resource Recovery, Gold Coast Airport and Tweed Shire Council, after the event achieved an uplift in media value over the past three years.
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Campbelltown Sports Stadium offers inaugural naming rights
Hosting two professional sporting teams is likely to help the Campbelltown Sports Stadium secure a naming rights partner for around $500,000 a year.
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Kogan.com backs St Kilda
Online retailer Kogan.com has become an official, fifth-tier partner for the St Kilda Football Club, joining Antler and Eukanuba.
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New football partnership to deliver facilities
Football NSW and Northern NSW Football have partnered with construction company Ausco Modular to increase infrastructure for grassroots football clubs across the state.
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MSO appoints new senior manager corporate partnerships
The Melbourne Symphony Orchestra has appointed Jayde Walker as senior manager, corporate partnerships, from next week.
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CUA renews cricket support for three years
Credit Union Australia has renewed its principal partnership with Brisbane Heat and Queensland Cricket for another three years, after initially supporting cricket in 2016.
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Oppo supports Splendour in the Grass for 2019
Electronics and mobile communications company Oppo has become Splendour in the Grass 2019’s official smartphone partner and hopes to engage the music festival’s young demographic.
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2020 Australian Olympic team gets further support
Australian brand Crumpler has become the official luggage partner for the 2020 Australian Olympic team, after first supporting the team for the 2016 Rio de Janeiro Games.
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Nielsen data insights reveal sports fans’ critical behavioural influences
Research from Nielsen’s data insights service Fanlinks has revealed methods to better understand fans’ behaviour and measure sports sponsorships’ ROI.
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