ASX-listed administrative services firm Smartgroup will become a key supporter of Opera Australia’s schools’ program and national tour as part of a major new partnership.
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The Hawthorn AFL club has signed digital campaign platform Benchvote, to partner with its Pick My Club grassroots football campaign.
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Canberra-based technology company, Unbnd has finalised a partnership with America’s NBA to broadcast the NBA’s dedicated 24-hour channel in Australia and Singapore using its immersive mixed reality broadcast platform.
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ASX-listed software giant TechnologyOne has returned to sponsorship two years after exiting a high-profile AFL deal, signing a long-term deal with Sunshine Coast Lightning.
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The International Cricket Council (ICC) has opened tenders for several commercial areas for next year’s Twenty20 men’s and women’s World Cups, to be played in Australia.
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AirAsia has expanded its sponsorship of rugbly league by signing as a sponsor of the 2019 NRL State of Origin series.
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Chicago-based sports marketing agency 4Front will launch in Australia in partnership with sports technology firm Techfront, and 4Front co-founder Josh Kritzler says the new operation will be well placed to leverage the group’s sponsorship and insights experience from the US.
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The Royal Agricultural Society of Victoria (RASV) hopes to increase its sponsorship appeal by adding a gaming and technology pavilion to the 2019 Royal Melbourne Show.
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The Sydney Opera House has signed a two-year agreement with cinema and digital outdoor advertising group, Val Morgan that will see the Opera House’s 60-second video promoting its Where Inspiration Lives campaign in Dendy, Event Cinemas, Hoyts and Palace Cinemas across New South Wales.
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Optus has expanded its sponsorship of the Adelaide Crows AFL club to include a major partnership of its esport team Legacy Esport.
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