Samsung launches new activation after Vivid renewal
Samsung has unveiled its Vivid Sydney activation, the ‘Samsung Electric Playground’, after renewing its partnership with the event for a second consecutive year.
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Baseball Australia moves to establish women’s competition, seeks partners
Baseball Australia has partnered with the Australian Sports Foundation in an attempt to raise an initial $250,000 to establish a professional women’s baseball competition, offering a range of sponsorship opportunities for potential partners.
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Former Fairfax exec joins SEL after new client wins
Ex-IMG and Fairfax Events veteran Peter Christopher will take over as director of commercial at SEL with a remit to capitalise on a growing client list.
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Transport for NSW backs Rugby NSW
Transport for NSW has partnered with the NSW State of Origin team to launch the 2019 “Knock On Effect” community partnership, after renewing its relationship with Rugby NSW until 2021.
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Emirates extends support of Collingwood despite cutting back on sponsorship
Emirates Airlines has renewed its premier partnership with Collingwood AFL club for a further five years, after originally partnering with the club in 1999.
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Former IAG sponsorship lead joins Rugby Australia
Insurance Australia Group sponsorship veteran David Hebblewhite has joined Rugby Australia in the newly-created role of head of partnerships and retention.
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HART Sport sponsorship strategy achieves success by dominating ball category
Securing official ball rights over a wide range of sporting codes and organisations has been an integral part of HART Sport’s growth over the past 20 years.
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esports opening new commercial opportunities
New research from Nielsen shows esports have continued to expand rapidly in Australia and fans are showing exceptionally high brand recall of sponsors.
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Cricket Australia poaches AFL marketer for BBL role
Senior AFL marketer Alistair Dobson will take over from Kim McConnie as the new head of the Big Bash League, Cricket Australia has confirmed.
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Gold Industry Group furthers involvement in WA Netball
The Gold Industry Group has become the new naming rights partner of the West Australian Netball League, expanding its recent $5 million partnership with Netball WA.
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