City2Surf signs new partners ahead of sold-out event
City2Surf has signed several new partners and renewed existing deals ahead of its sold-out event, in which 84,000 runners will participate on Sunday.
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TLA Worldwide sells Australian arm to QMS
TLA Worldwide’s London-listed parent company has agreed to sell TLA Worldwide Australia, the company’s sports marketing business, to ASX-listed QMS Sport Holdings Ltd, a subsidiary of QMS Media, for $28.2 million.
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First Ever backs Softball Australia
Softball Australia has partnered with Australian sport performance brand First Ever as its official apparel partner, with the company to supply all Australian team uniforms and retail fan merchandise.
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Optus renews Premier League deal and offers world-first 5G streaming
Optus Sport renewed and extended its rights package for another year and will now show every English Premier League match live for the first time.
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EnergyAustralia renews Sydney Opera House deal
EnergyAustralia has renewed its major partnership with the Sydney Opera House for a further two years and plans to focus on diversity, equality and sustainability through its work with the venue.
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Gold Industry Group extends Netball WA partnership
The Gold Industry Group has expanded its partnership with Netball WA, becoming the naming rights partner of the WA state netball centre.
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Cricket Australia tackles transgender inclusion with new guidelines
Cricket Australia’s key sponsors have been consulted throughout Cricket Australia’s recent process to develop new guidelines to support transgender players at both community and elite-level cricket.
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Adelaide United signs new IT partner
Adelaide United has signed South Australian technology company Comwire IT as its official coaches’ sponsor in a new three year deal, with Comwire to also feature on the front of the club’s shirt for its upcoming FFA Cup campaign.
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Brisbane Bullets partner with Netball Queensland to improve commercial outlook
The Brisbane Bullets have partnered with Netball Queensland for the next three years to become co-tenants at the Queensland State Netball Centre in a move that will deliver the team a significant financial boost.
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Channel Nine adds to tennis lineup with ATP Cup rights deal
The Nine Network has acquired the rights for the inaugural ATP Cup men’s tennis tournament to be played in Sydney, Melbourne and Perth next year.
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