Sponsorship and hospitality revenue rose 41% in 2018 for the Parramatta Eels, and helped improve the struggling club’s bottom line, which was still nearly $4 million in the red.
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The Australian Trade Marks Office has blocked a trade mark application by an international company seeking to register the trade mark “Pierre de Coubertin”.
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CSM Sport and Entertainment has confirmed Sam Goodwin as the managing director of its Australian business, replacing former chief Rob Smith.
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Saints and North Melbourne sign new partners; China match attracts sponsors. For further details, read on.
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Global banking and financial firm, Citi, has become an official partner to Paralympics Australia for the 2020 Tokyo Paralympic Games.
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Swimming Australia has appointed former senior AFL marketing and partnerships executive, Sam Eustice as chief of commercial operations.
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NRL signs new partners, Bankwest launches innovative stadium activation, Air Asia links with Broncos. For further details, read on.
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The AOC’s annual results released today, show the organisation is well on track to meet its four-year cycle sponsorship goal of $62.5 million.
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New major partnerships and strategic goals have pushed sponsorship to the core of marketing plans for Alinta Energy, Bankwest and Lendi, according to senior marketers from the companies.
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HCF has signed a three-year major partnership with Netball Australia, extending its involvement in the sport from its pre-existing principal partnership with Suncorp Super Netball team, Giants Netball.
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