Cricket Australia will restructure its approach to sponsorships, creating two senior commercial roles for sales and partnership management following the departure of current head, Michael da Costa-Alves.
Read more
QBE has rolled out an innovative road safety activation with the Sydney Swans, the first phase of a major new campaign aimed at building emotional connection with Swans fans and lifting brand consideration.
Read more
Greenroom Digital co-founder Tom Huggins says a willingness to take risks and "think outside the box" on sponsorship ROI has enabled the sponsorship agency's London office to grow rapidly, with Greenroom now considering a radical new pricing model to capitalise on marketers' hunger for ROI.
Read more
National transport and logistics company, Border Express, has extended its partnership with the Essendon Bombers, to become both the official coaches' partner and shorts partner for 2019.Read more
Finn Bradshaw, the architect of Cricket Australia's digital strategy, is set to move to a new senior role overseeing Tennis Australia's growing digital operations.Read more
The Australian Government will bankroll Port Adelaide's annual game in Shanghai until at least 2022, making the fixture a centrepiece of its foreign affairs and trade platform in China.
Read more
Rugby Australia plans to leverage the 2019 Rugby World Cup in Japan and 2020 Tokyo Olympics into a series of new and improved alliances with Japanese partners, according to chief commercial officer Cameron Murray.Read more
In an extension of its partnership with Netball Australia, Deakin University has signed a three-year deal to become official education partner to Netball Victoria and the Melbourne Vixens.Read more
AFL side North Melbourne has secured new partners across the property development, IT and hospitality sectors.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.