Chicago-based sports marketing agency 4Front will launch in Australia in partnership with sports technology firm Techfront, and 4Front co-founder Josh Kritzler says the new operation will be well placed to leverage the group’s sponsorship and insights experience from the US.
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The Royal Agricultural Society of Victoria (RASV) hopes to increase its sponsorship appeal by adding a gaming and technology pavilion to the 2019 Royal Melbourne Show.
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The Sydney Opera House has signed a two-year agreement with cinema and digital outdoor advertising group, Val Morgan that will see the Opera House’s 60-second video promoting its Where Inspiration Lives campaign in Dendy, Event Cinemas, Hoyts and Palace Cinemas across New South Wales.
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Optus has expanded its sponsorship of the Adelaide Crows AFL club to include a major partnership of its esport team Legacy Esport.
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Iconic Bondi restaurant, Icebergs has become a sponsor of Splendour in the Grass and will play a major role in activating some of the music festival’s sponsors.
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South East Melbourne Phoenix, the newly-established NBL franchise, will enter the competition already in a strong position after securing key commercial partners in Tyrepower and Dreamstreet Lending.
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Cricket Australia has appointed Indian technology company HCL Technologies as its official digital technology partner.
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The organiser of the Ultimate Bowls Championship is confident the new competition will secure mainstream sponsorship support following an impressive broadcast debut.
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Hunter Valley based electrical company, Vallec has gone into voluntarily liquidation, reportedly owing more than $3 million to unsecured creditors including the Sydney Swans AFL club.
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The major sponsor of Basketball Australia’s Women’s NBL says that two high profile staff appointments made this week will add considerable value to the competition’s sponsorship program.
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