The AFL and NRL generate more revenue per-fan than any other professional sporting league in the world, outpacing even European football leagues and the NBA for commercialisation, according to new research from Gemba.Read more
Healthcare multinational Bupa will replace HCF as an official partner of the Sydney Swans in a multi-year partnership, taking its Aussie Rules sponsorships tally to five.Read more
Commonwealth Games Australia president Ben Houston, a long-time legal advisor on Telstra's sponsorship and media rights deals, has been appointed the new CEO of Australian Sailing.Read more
Queensland Rugby Union has scored a pair of partnership wins, signing an expanded deal with Newstead Brewing as well as linking with Indigenous health program, Deadly Choices.Read more
The Supercars Championship has chalked up its fourth race naming rights renewal in recent weeks, with Watpac joining Tyrepower and WD-40 in extending its Townsville 400 title deal.Read more
The GWS Giants' new stadium deal will deliver the best of both worlds, with the AFL club receiving a big cash injection while also gaining rights to rebrand the venue as 'Giants Stadium'.Read more
The West Coast Fever has signed four new sponsorship deals, including a multi-year alliance with Flight Centre, while fellow Super Netball side Adelaide has agreed an innovative partnership with Tourism NT.Read more
Qantas will attempt to steal a march on rival carrier Virgin Australia with the roll-out of a new campaign targeting AFL fans, capitalising on consumer frustration around travel prices to the AFL grand final.Read more
Rights-holders are being confronted with the dilemma of how best to serve their content to a fanbase that is increasingly time poor and splitting loyalties with other forms of entertainment, according to Nielsen chief Monique Perry.
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The NBL has beaten its all-time average attendance figures, with the recently-concluded season attracting an average 6,655 people per game, up 6% on the previous season and the highest in the 40-year history of the league.Read more
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