NRL and AFL join Cricket in Facebook Watch deal
The NRL and AFL will join Cricket Australia in a global partnership that will see their respective sports content available on Facebook Watch.
Read moreMore latest news - page 687
Women’s Big Bash becomes standalone league
The fifth season of Cricket Australia’s Women’s Big Bash League will be a standalone competition, in a move that will benefit sponsors, teams, fans and broadcasters, says CA executive general manager of fan engagement, Anthony Everard.
Read more
Turnstile gaining traction in Asia
Turnstile, the new sponsorship valuation methodology developed by sport and entertainment consultancy Gemba, has been appointed by DDMC Fortis, the commercial partner for the Asian Football Confederation (AFC), to assist with the measurement of its sponsorship assets.
Read more
Citi leverages Presidents Cup partnership through development program
Global banking and financial firm, Citi will leverage its sponsorship of the Presidents Cup golf tournament through a promotion dubbed the Citi 44 Million Yard Challenge as well as the expansion of the junior development program called First Tee.
Read more
Woodside in $5 million WA Surf Live Saving deal
Australian energy giant, Woodside has stuck a five-million-dollar partnership with Surf Life Saving Western Australia (SLSWA) that will see the company extend its support of the volunteer-based organisation for the next five years.
Read more
Wellbet sponsors Australian Open Table Tennis
Philippines-based online gaming company, Wellbet, has become an official sponsor of the International Table Tennis Federation’s World Tour Platinum Australian Open to be staged in Geelong, between 9-14 July 2019.
Read more
Benefit Cosmetics sponsors Sydney leg of GIRLGAMER Esports Festival
California-based Benefit Cosmetics has become a major sponsor of the GIRLGAMER Esports Festival, a women’s esport tournament and conference that was held in Sydney last weekend.
Read more
Lost sponsorships to form key part of Folau claim
Lost income from current and future sponsorships will form a key part of rugby star Israel Folau’s claim against Rugby Australia which could total more than $5 million dollars.
Read more
Huge variation in football sponsorship value says new study
Sponsors of the world’s largest football clubs face huge variations in the value they get from their partnerships despite the massive spend these deals now entail, according to a new study.
Read more
Musica Viva records surplus for 2018 with help of partners
Musica Viva has achieved an operating surplus of more than $362,000 in 2018, after generating $3.4 million in sponsorship, donations and support for the year.
Read more