Perth Heat, Healthway renew to bat away unhealthy lifestyles
Baseball’s Perth Heat has renewed with Healthway for the 2025/26 season.
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Strikers tick-off Health Partners for new multi-year deal
The South Australian Cricket Association (SACA) and Health Partners have signed a new sponsorship covering the Adelaide Strikers BBL and WBBL teams.
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NRMA underwrites Cricket Australia to back women’s side, grass roots
Cricket Australia (CA) and NRMA Insurance have renegotiated their long-standing partnership to extend naming rights across both the men’s and women’s international competitions.
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Sydney FC, Naked Wines to back independent vintners with discounts
Sydney FC has linked with Naked Wines to provide discounts to members on the online retailer’s offerings for the 2025/26 A-League season.
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Australian soccer signs on for Personar AI-powered officiating reviews
Football Australia (FA) and the A-Leagues have partnered Personar to bring its TrackSwift technology into competitions and support referee decision making.
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Resorts group takes naming rights Crown to next month’s golf Open
Crown Resorts has upgraded its Golf Australia deal and taken naming rights to 2025 Australian Open set for the Royal Melbourne Golf Club from 4–7 December.
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Wildcats benefit as MATE moves to lift rate of recognition
MATE has deepened its push into Western Australia by boosting its Perth Wildcats deal to further build brand recognition and connect with basketball fans in the state.
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Sharks check out for Panetta Mercato as new pathways backer
The NRL’s Cronulla Sharks signed Panetta Mercato as sponsor of its pathway squads for 2026 and 2027.
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McDonalds orders bigger helping for Brisbane Lions
The Brisbane Lions have extended McDonalds for another five years to 2030.
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