Kayo chief marketing officer Carly Loder will discuss the game-changing sports app's innovative strategy on a panel exploring the future of fan experience at this month's Sponsorship News Conference.Read more
The "Andrew Bogut effect" and a focus on match-day entertainment has helped the Sydney Kings to post a $1 million-plus rise in commercial revenue in the 2018-19 season and record a 40% uplift in membership.Read more
A first-of-its-kind aerial surfing competition will debut on the Gold Coast next month as part of an expanded alliance between Red Bull and the World Surf League.Read more
The Brisbane Lions have abruptly cancelled their contract with new co-major backer SOOW, the second time in three seasons the AFL side has been burnt by a financially troubled major sponsor.Read more
> Ferrari drops controversial sponsor for Australian Grand Prix
> Blood UTD launches first AFL work with Bulldogs campaign
> Ironman signs two key partnerships
> BP to become title sponsor of Indigenous NationalsRead more
Melbourne City will switch from Nike to Puma kits next season after Puma signed one of the largest apparel partnerships in world football with Melbourne's parent company, City Football Group.Read more
The AFL posted a surplus of $50.44 million from record revenue of $668m for the 2018 season, underpinned by record commercial revenue of almost $210m.Read more
Melbourne Storm's "disruptive and creative" approach to business helped the club do a deal with real estate multinational Purplebricks to become the NRL side's new front-of-jersey sponsor, according to club CEO Dave Donaghy.Read more
West Coast's state-of-the-art Lathlain Park facility will be christened 'Mineral Resources Park' following a new partnership with the leading mining services firm.Read more
Melbourne Victory has unveiled plans to become an Asian footballing "superpower" after securing a major new partnership for the 2019 Asian Champions League campaign.Read more
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