QRL's "always on" sponsorship strategy pays dividends
Queensland Rugby League has scored two major partnerships, including a long-term deal with BHP, as it starts to roll out a new commercial strategy.Read more
More latest news - page 693
Hankook and New Era back Bombers after 12% sponsorship uplift
Essendon has secured expanded partnerships with tyre multinational Hankook and apparel brand New Era, which will become a major sponsor of the Bombers' esports team.Read more
US arts veteran joins Art Gallery of NSW
Leading cultural administrator Miranda Carroll will play a key role in the launch of the Art Gallery of NSW's 'Sydney Modern' vision after being appointed director of public engagement.Read more
Craft beer sponsors pour in for Bunnies and Sea Eagles
Sydney craft beer leader 4 Pines has signed a long-term partnership with the Manly Sea Eagles, while South Sydney has re-signed its own craft beer sponsor.Read more
BetEasy signs groundbreaking deal with NBA
Australian betting brand BetEasy will become the official local wagering partner of the National Basketball Association in a major new deal with the world's most popular basketball competition.Read more
IMG Live, Maritime Museum and Nielsen executives join Sponsorship News Conference
Industry leaders from IMG Live, Nielsen and the National Maritime Museum will join sponsorship's best thinkers at next month's Sponsorship News Conference - and tickets are selling fast.Read more
American Express to support live entertainment with Taronga alliance
American Express has signed a wide-ranging new partnership with the Taronga Conservation Society that will see it support all the zoo's live entertainment events, including Vivid and Twilight at Taronga.Read more
Baseball Australia turns down alcohol sponsorship in favour of health campaign
Baseball Australia has become the first national sporting code to publicly commit to not accepting alcohol sponsorship, with CEO Cameron Vale claiming that "better leadership from sporting administrators is required" on health and wellbeing issues.Read more
Sharks rebuild starts with new commercial boss
Former Gold Coast Titans commercial chief, Chris Highett, has joined the Cronulla Sharks to help rebuild the struggling NRL team's sponsorship portfolio.Read more
Jim Beam returns as Supercars chalks up ten renewals
With just days until a new-look grid assembles for the first time, the Supercars Championship has secured major new partnerships with Jim Beam and Century Batteries, as well as extended deals with Red Bull, Unibet and a raft of other partners.Read more
