M.J. Bale expands Rugby Australia partnership
Rugby Australia has struck a long-term sponsorship with clothing company, M.J. Bale, covering all the sport's national teams.Read more
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Kia and ANZ Bank reap rewards from Australian Open alliances
Kia's huge Australian Open sponsorship investment has cemented its appeal with tennis fans, according to new research which has found the car-maker is the brand most associated with the grand slam by a wide margin.Read more
Optus expands footy focus with WAFL naming rights
Optus will replace McDonald's as the new naming rights partner of the West Australian Football League and become the inaugural title partner of the WAFL's new women's competition.Read more
MKTG appoints new strategy and marketing boss
Former AFL and Moonee Valley Racing Club sponsorship executive, Blair Crouch, has joined MKTG in a new role leading strategy and marketing.Read more
SN Insight: Five sponsorship trends that we’re NOT talking about
As the sponsorship industry gears up for a new year, the industry will be flooded with '2019 trends' reports. However, the most significant changes to sponsorship are already happening at an organisational level, says Sponserve commercial manager, Daniel Ferguson-Hill.Read more
Wotif the latest to join Rabbitohs rebuild
Travel and accommodation brand Wotif has become the fourth new sponsor to link with South Sydney in the 2019 pre-season, signing a major deal with the NRL side's pathways and women's programs.Read more
Jubilee Stadium scores new naming rights partnership
A packed calendar of NRL, international football and Asian Champions League games has helped lure a new naming rights sponsor to Jubilee Stadium.Read more
Tropfest signs "groundbreaking" Facebook partnership
Australia's biggest short film festival, Tropfest, will expand its broadcast capabilities through a new media partnership with social media giant Facebook.Read more
Carlton chalks up record revenue as sponsorship rebounds
Carlton president Mark LoGiudice says the record revenue and second-straight profit for the club in 2018 will allow Carlton to invest in revenue diversification and expand its consumer business department.Read more
Huawei sponsorship strategy to weather diplomatic storm, company says
International controversy surrounding technology company Huawei won't impact the brand's local sponsorship strategy and the Chinese telco is also keen to extend its Canberra Raiders partnership, according to a senior executive.Read more
