Amazon in as Openair Cinemas assembles big sponsor line-up
Fairfax Events has secured partnerships with Amazon Prime, Kathmandu and returning naming rights sponsor American Express for its Openair Cinemas national event series.Read more
More latest news - page 704
Craft beer partner renews with Essendon after business boom
The Essendon Bombers and Colonial Brewing Company have agreed a multi-year partnership renewal after the AFL's first craft beer sponsorship generated strong results for both parties.Read more
Major sponsorship campaign to bring sophistication to Amart marketing, says CEO
Amart's top-tier alliance with the Essendon Bombers will be just the start of a pivot to sponsorship that will see Amart adopt a more strategic, targeted and "mature" new marketing approach, says CEO Lee Chadwick.Read more
New home and netball momentum combine to boost Firebirds
Netball Queensland will enter 2019 with its strongest-ever roster of sponsors after signing new deals with five partners and locking in renewals with three of its biggest backers, Coca-Cola, the University of Queensland and AVJennings.Read more
Westpac and Surf Life Saving Australia launch next-gen drone program
Surf Life Saving Australia will roll out its first national rescue drone program this summer after Westpac expanded its existing partnership to back the initiative.Read more
West Coast Fever nets three major partners
Long-term partnerships with two Western Australian companies and a renewed commitment from the City of Perth will see the West Coast Fever enter the 2019 season in a strong commercial position.Read more
Optus to exit Swimming Australia alliance five years early
Optus will end its principal partnership with Swimming Australia five years ahead of schedule after a strategic review, but the telco says the decision won't affect its ongoing commitment to sponsorship.Read more
Alcatel steps up to Souths jersey; Fujitsu and Suttons set to renew
South Sydney has made a major step forward in rebuilding its sponsorship roster, signing a two-pronged jersey partnership with tech giant TCL and its Alcatel smartphone brand.Read more
AFLW signs landmark broadcast deal
The AFL Women's competition has signed four-year broadcast agreements with Foxtel and the Seven Network reportedly worth up to $10 million.Read more
TLA making "good progress" on sale of Australian business as debt bites
The full scale of financial trouble at global sports marketing company TLA Worldwide has been revealed, with a notice to shareholders warning that the company is likely to cease to trade or enter administration if its US and Australian operations aren't sold off.Read more
