Warriors launch innovative "pay-for-performance" sponsorship structure
The New Zealand Warriors will attempt to lure a replacement shorts partner for Suzuki by only charging the new sponsor if the team wins.Read more
More latest news - page 716
Cats opt for AFLW co-major structure as Ford and Deakin expand partnerships
Geelong has locked in top-tier sponsors for all of its inaugural AFL Women's on-field assets, after securing expanded deals with Ford and Deakin University.Read more
Bulldogs and Sea Eagles get ball rolling on renewals
Wealth management firm Shaw and Partners has expanded its partnership with the Manly Sea Eagles, while a key sponsor has agreed an extension with the NRL's Bulldogs.Read more
Waratahs partner with Newcastle as part of state-wide "showcase"
NSW Rugby chief executive Andrew Hore says the redevelopment of the Waratahs' traditional home ground at Moore Park will give the club a chance to broaden its fan and sponsorship base into new areas of the state.Read more
ALDImobile signs first major sports partnership
ALDImobile, the low-cost mobile arm of supermarket giant Aldi, has signed a wide-ranging alliance with the NBL focused on the code's digital assets and the NBL 3x3 Hustle.Read more
Nielsen Sports Australian boss Mattiske to depart
Shane Mattiske, the Australian chief of Nielsen Sports, is set to exit the measurement and research agency, with Nielsen Media boss Monique Perry to replace him.Read more
Supercars renew Armor All as Ola forges new alliance
The Supercars Championship has renewed ties with key sponsor Armor All and also become the latest of several major sports to tap into the competitive tension in the ride-share industry.Read more
New A-League season ushers in flurry of new deals
Adelaide United, Melbourne Victory, Perth Glory and both the A-League's Sydney outfits have all secured new partnerships in the lead-up to this weekend's season-opening round.Read more
Women's sponsorship revenue rises 50%, but further growth to come: Nielsen
The share of sponsorship dollars being diverted into women's sport is growing rapidly and is being matched by higher rights-fees, according to Nielsen Sports' first global survey of the sector.Read more
Singapore Airlines and Arts Centre Melbourne strike new deal
Singapore Airlines will become a major supporter of Victoria's triennial Asian performing arts festival as part of a new alliance with Arts Centre Melbourne.Read more
