New AirAsia brand campaign will see sponsorship spend rise
Customer engagement and brand-building will be central to AirAsia's new partnerships strategy, which includes alliances with Surfing Australia, Touch Football Australia and the UFC.Read more
More latest news - page 718
NBL breaks 23-year attendance record
The first round of the NBL season attracted the highest attendance for the league since 1995.Read more
Bulldogs quick to find new back of jersey sponsor following Mad Monday incident
The Bulldogs NRL club has moved fast to sign a new back of jersey sponsor, with security services company, Ultimate Security Australia signing a three-year deal with the club.Read more
Supercars adds Perth event with new night race, and Pirtek extends with DJR Team Penske
In Supercars news, long-time automotive sponsor, fluid systems company, Pirtek, has extended its sponsorship of the Shell V-Power Racing Team, and the series has announced a new night race in Perth.Read more
The Everest to reinvigorate the racing sector: IBISWorld
New research from independent researcher IBISWorld, says the $13 million The Everest race, to be run this weekend at Randwick, will reinvigorate the Australian racing industry.Read more
PwC sponsors university esport tournament
The Australian Esports League has signed PwC Australia as a major partner for its AEL University Cup.Read more
Sponsorship revenue surges for Sydney Mardi Gras
Sydney's Gay & Lesbian Mardi Gras generated almost $3 million in sponsorship revenue in 2018 and the event posted a record overall result thanks to growth in both commercial support and ticketing income.Read more
Golf Australia strategy set to deliver sponsorship boost
Golf Australia chief executive, Stephen Pitt, says the sport's new centralised governance structure will help generate a "significant" uplift in sponsorship revenue.Read more
AFC partnership extends to full major for Victory
Metricon Homes has stepped up to become the principal partner of the Melbourne Victory A-League club, after first partnering with the team for its AFC Champions League campaign earlier this year.Read more
Pentanet replaces Healthway as Perth Wildcats principal partner
Perth internet company, Pentanet has become a major sponsor of the Perth Wildcats NBL team and will receive branding on the front of the players uniforms as part of one year deal with options.Read more
