The Adelaide Strikers BBL franchise has locked in its two biggest sponsors until 2022 after signing a major new partnership with People's Choice Credit Union to complete its restructured sponsorship portfolio.Read more
The Melbourne Storm has appointed international advisory firm Greenhill to advise it on moving to a fan-ownership model in what would be a first of its kind for an elite Australian sports team.Read more
NRL sponsorship revenue rose 18% and the code enjoyed a 100% partner retention rate in the 2018 season, according to Australian Rugby League Commission chairman, Peter Beattie.Read more
The two biggest sponsors of the Melbourne Renegades BBL franchise, Mars and Carsales, have both renewed and expanded their deals to cover the Women's Big Bash for the first time.Read more
The National Basketball League has secured partnerships with power equipment brand Ego and wagering firm Sportsbet for its much-anticipated pre-season series in the United States.Read more
The Australian Open's decade-long partnership with Jacob's Creek has drawn to a close, with the Pernod Ricard-owned winery also ending its global alliance with Novak Djokovic.Read more
The AFL's Essendon Bombers and A-League side Perth Glory have both picked up new nutrition partners for 2019.Read more
Former Big Bash League and Tennis Australia sponsorship executive Ben Jesse has joined the National Basketball League in a senior development role.Read more
United Petroleum has signed a twelve-month partnership extension with the Richmond Tigers and will continue to target the club's record membership base.Read more
The Sydney Festival will bring together its sponsorship and marketing teams under newly-appointed executive Amy Maiden as part of a long-term strategy to rethink its approach to audiences and partnerships.Read more
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