QPAC secures record partnership roster for International Series
The Queensland Performing Arts Centre has signed the highest number of partners for its International Series since its annual touring series began, including six new sponsors.Read more
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New Golf Australia strategy bears fruit with Under Armour sponsorship
Golf Australia has signed a "disruptive" long-term partnership with Under Armour and its Australian distributor in the first major deal since the sport adopted a holistic new governance strategy.Read more
Sponsorship central as World Surf League plots rapid Australian expansion
The World Surf League will nearly-double the size of its Australian office in the coming months as the global organisation ramps up a focus on regional partners and revenue diversification.Read more
Stars align for Oppo's first Australian cricket sponsorship
Chinese smartphone manufacturer Oppo has extended its global cricket platform to Australia, signing on as a major partner of the Big Bash League's Melbourne Stars.Read more
New NBL entrant gears up with senior hires and Hawks alliance
South East Melbourne Phoenix, the newly-established NBL franchise, has appointed former Australian Grand Prix Corporation exec Andrew Reszka as its commercial boss and forged a new strategic alliance with AFL side Hawthorn.Read more
Vegemite returns to Australian Open, sunscreen brand signs on
Vegemite will "dial up" its Australian Open sponsorship after renewing as the official ballkid partner of the grand slam, which has also agreed a new partnership with a French sunscreen maker.Read more
Tasmanian institutions lock in support for North's AFLW side
North Melbourne has secured major partnerships with the Spirit of Tasmania and University of Tasmania ahead of its entry into the AFL Women's competition in 2019.Read more
Sponsorship veterans get blue-chip backing for new venture
Former Volleyball Australia chief commercial officer Rod Harys and ex-Bulldogs sponsorship manager Aaron Warburton have raised more than $500,000 from investors to launch a new athlete experience marketplace.Read more
Renegades and Stars renew with Suzuki and Renault
Cricket Victoria's two Big Bash League teams, the Melbourne Stars and Renegades, have re-signed separate automotive sponsors.Read more
Nissan replaces Audi in million-dollar Hawks alliance
Nissan will become a major partner of Hawthorn in a new three-year deal, replacing Audi, which continues to pull back from sponsorship.Read more
