Optus recommits to "special" Melbourne Stars alliance
Optus will use its newly-renewed principal partnership with the Melbourne Stars men's and women's teams to champion fan engagement and digital innovation.Read more
More latest news - page 727
Toyo inks four-year renewal with GWS
Toyo Tires has signed a four-year extension of its major partnership with the GWS Giants after the early years of the deal drove a big uplift in brand awareness and consideration.Read more
Flight Centre and Anytime Fitness headline NRLW deals
Flight Centre has become the inaugural front-of-jersey sponsor for the New Zealand Warriors' NRL Women's team, while two other competition entrants have also secured new partners.Read more
ECU renews wide-ranging deal as Eagles line up record financial result
Edith Cowan University has agreed a five-year extension with the AFL’s West Coast Eagles, which is set to extend its lead as Australia's most profitable sporting club in 2018.Read more
Commonwealth Super links with Maritime Museum after "lightbulb moment"
Sydney’s Australian National Maritime Museum has signed a new alliance with the Commonwealth Superannuation Corporation, marking the federal agency's first major partnership.Read more
Sponsors flooding in for resurgent Mariners
A raft of new sponsors, including a new front-of-jersey partner, have linked with the A-League's Central Coast Mariners since sprint legend Usain Bolt joined the club on a trial basis last month.Read more
ANZ and Melbourne Theatre Company sign long-term alliance
ANZ Bank will replace Audi as the title partner of the Melbourne Theatre Company's intimate 'Forum Night' sessions as part of a major new deal.Read more
Tennis Australia appoints chief insights and marketing officer
Tennis Australia has recruited marketing agency veteran Josie Brown to oversee its digital transformation and brand strategy in the new role of chief insights and marketing officer.Read more
KFC makes music play; MKTG signs connected stadium deal; and more
> MKTG secures six-year connected deal with Melbourne Stadiums
> TAB renews Everest naming rights deal
> KFC launches live music series with BRING
> Australian Sports Foundation matches record $44.7m haul
> Carlton and La Trobe University combine for "unique" diplomaRead more
VenuesLive kicks off naming rights quest for $2.5m Western Sydney Stadium
Western Sydney Stadium operator VenuesLive has taken the lead in the hunt for a naming rights sponsor, which is set to be worth up to $2.5 million per-year.Read more
