OVO has inked a long-term renewal with the 400 Thunder drag-racing competition after the first year of its deal delivered "exponential growth", with the challenger telco also unveiling plans to accelerate its sponsorship campaign.Read more
Chemist Warehouse will become the first Women's NBL naming rights partner in three years and the major partner of the Opals women's national team as part of a major new deal with Basketball Australia.Read more
Former Sydney FC head of commercial Nic Barbato has been recruited by his former boss, Tony Pignata, to take up the top sponsorship and strategy position at the A-League's Perth Glory.Read more
Multinational law firm DWF has expanded into sports and entertainment law practice with the appointment of sports specialist Mathew Jessep as director.Read more
Esports broadcasting platform Twitch has driven strong fan engagement and viewership for the inaugural series of the Gfinity Elite Series while also offering a steep learning curve in the challenges of esports sponsorship, says Gfinity boss Dominic Remond.Read more
The Newcastle Jets will place an even greater emphasis on community and grassroots engagement after securing a three-year partnership renewal with Greater BankRead more
Surfing Australia has agreed a new integrated partnership with Australian internet search firm Localsearch and kicked off the search for its next chief executive.Read more
The Australian Turf Club has agreed what it describes as a "major commercial partnership" with the AFL to encourage new collaboration between the racing club and the AFL's two Sydney outfits.Read more
Woodstock Bourbon has agreed its third Supercars alliance in as many seasons, partnering with Tickford Racing and its star driver, Chaz Mostert.Read more