Rebel partners with HYROX
Rebel has entered a new partnership with HYROX Australia to expand its role in the fitness community and promote functional training through major national events.
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North Melbourne Kangaroos jump at Kookaburra apparel deal
Kookaburra Sport has signed a multi-year deal to supply North Melbourne’s on-field and performance apparel across its AFL, AFLW, VFL and VFLW teams.
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Under Armour expands Australian marketing tilt with Hawks deal
Under Armour has signed with the AFL’s Hawthorn Football Club as its high-performance apparel and footwear partner.
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Cricket Australia reports $109.6M surplus as broadcast revenue surges
Cricket Australia (CA) has reported a $109.6 million surplus from operations for the year ending 30 June 2025.
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Simba Car Hire, armed for expansion, joins Adelaide Strikers
Simba Car Hire has signed with the Adelaide Strikers men’s and women’s Big Bash League (BBL) teams.
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Football Australia go Fanatics to find global merchandise reach
Fanatics will operate Football Australia’s (FA’s) online merchandise store and is tasked to improve access to products for local fans as well as those overseas.
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Moët Hennessy extension celebrates 10 years of partnership with Brisbane Racing Club
Brisbane Racing Club (BRC) has renewed with Moët Hennessy Australia which extends the collaboration to a decade.
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Budget Direct expands NRL footprint with Melbourne Storm partnership
Budget Direct chief growth officer, Jonathan Kerr, says the insurer’s growing portfolio of NRL partnerships reflects a deliberate focus on clubs with strong community ties and challenger brand qualities.
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13cabs ranks North Melbourne as worthy of its backing
North Melbourne has signed 13cabs as a Platinum Partner.
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