New partnerships with the Melbourne Demons and the Seven Network's AFL coverage will be crucial planks in Johnnie Walker's largest local promotional campaign in a decade, says marketing chief Adam Ballesty.Read more
Essendon commercial chief Brenton Humphreys and PGA Tour executive director, Robin Cooper, are the latest executives confirmed to speak at May's Sponsorship News Conference, making it our largest ever event.Read more
Real-time Telstra Tracker player data will be shown across LED signage at AFL games for the first time as part of MKTG's fan experience focus.Read more
The NSW Government has announced VenuesLive as the inaugural stadium operator of the new Western Sydney Stadium on a remit to improve fan engagement and expand its event calendar.Read more
AFL Twitter FollowersRead more
The inaugural season of Suncorp Super Netball led to a "huge year" for Netball NSW's commercial program, with the state association attracting twelve new sponsors and doubling its sponsorship revenue.Read more
Port Adelaide has completed a restructure of its commercial departments and appointed an agency veteran to oversee digital and marketing in a move that will "ultimately drive revenue across the whole business," according to executive general manager, Matthew Richardson.Read more
The Art Gallery of WA has signed a new partnership with big-spending premium retailer Kennedy Group, along with more than a dozen new and renewed partners for the gallery's Art Ball gala.Read more
Havas Sport & Entertainment's Australian boss and the marketer responsible for Jeep's innovative partnerships strategy are the latest additions to the line-up for next month's Sponsorship News Conference in Melbourne.Read more
Former Cycling Australia chief executive Nick Green will head up the Australian sports business of global risk firm Aon, which has aggressively expanded its sponsorship portfolio over the last twelve months.Read more
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