Tyrepower will become the official coaches' partner of Port Adelaide until at least 2021 as part of an extended deal with the AFL side, which has also secured an increased commitment from a leading wine supplier.Read more
The World Surf League's Margaret River Pro will go forward without a naming rights sponsor in 2018, with WA Government agency Healthway stepping back from its decade-long title partnership.Read more
The Australian Olympic Committee has unveiled an ambitious sponsorship revenue target of $62.5 million for its Tokyo 2020 Olympics cycle and is set to announce two new partnerships.Read more
Australian sponsorship software firm SponServe has raised $1.3 million to fund international expansion and to broaden its service offering.Read more
Bupa will become a major sponsor of the Melbourne Vixens and Netball Victoria's largest netball pathways program as part of a wide-ranging new deal with the state association.Read more
AFL side Adelaide has secured partnerships with five new sponsors, including Statewide Super, McDonald's and multinational tyre brand Bridgestone.Read more
NRL outfit Cronulla has signed a new cloud computing and technology partner and upsold an existing sponsor to become the first supporter of its new community initiative.Read more
Mark Harland, Holden's marketing boss and the man in charge of its multi-million dollar sponsorship strategy, has left the company as it continues to suffer sales decline.Read more
Rugby Australia has posted a $3.8 million deficit in 2017 despite a 13% uptick in sponsorship revenue, with legal costs related to the Super Rugby saga and poor ticket sales taking a toll.Read more
Samsung has used the Commonwealth Games as a vehicle to launch its newest brand campaign, featuring both its partnerships with Netball Australia and ex-Diamonds captain Sharni Layton.Read more
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