David Warner is set to lose his six-figure endorsement deal with consumer electronics brand LG, while sponsors are also preparing to cut Steve Smith loose in the wake of Australian cricket's ball-tampering saga.Read more
eBay has appointed Julie Nestor, the architect behind American Express's local partnerships strategy, as its new chief marketing officer.Read more
McDonald's has signed new partnerships with at least three AFL clubs in a move that will see it support its league-wide deal with game-day leveraging.Read more
At least one major sponsor of Cricket Australia has decided to walk away following the ball-tampering scandal that has engulfed the sport, but the most immediate brunt of the commercial damage will be borne by the players at the heart of the incident.Read more
Holden has further committed to its strategy of backing women's sport, today becoming the inaugural naming rights sponsor for the first-ever women's NRL competition.Read more
Blundstone marketing boss Adam Blake says a renewed focus on "360-dgree activation" is paying off for the footwear brand, which has used an innovative sponsorship strategy to elevate Blundstone from humble tradie boot to a multinational fashion brand.Read more
Australia's largest credit union, CUA, has chosen Carlton for its first foray into Victoria and Aussie Rules after driving record new business and awareness from its Brisbane Heat sponsorship.Read more
Tixstar, the sports and entertainment experiences marketplace backed by several of Melbourne's most prominent businessmen, has acquired two agencies in a move which will rapidly expand its event management arm, according to CEO Jordan Leask.Read more
The AFL is closing in on $200 million in commercial revenue after another season of consistent growth across sponsorship, consumer products and digital helped it to record a bumper surplus.Read more
Parmalat milk brand OAK appears to have expanded its sponsorship with Port Adelaide to become sole major sponsor – but neither the AFL club, nor OAK, are commenting, after the club issued a release about the deal earlier today and then hastily deleted it from its website.Read more
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