> AVJennings renews major St Kilda deal
> Audi exits long-term sailing naming rights deal
> NRL mulls increased transparency around third-party sponsorship
> BLK replaces Adidas as official Athletics Australia partner
> Cheese Lovers festival scores long-term naming rights partner
Outgoing St George Illawarra CEO Peter Doust says the Dragons will post double-digit sponsorship revenue growth in 2018 but warned that financial sustainability must remain a "key priority" for the NRL.Read more
Tech giant Samsung will become a major sponsor of Legacy Esports in what the franchise's parent company has described as "one of Australia's most significant sponsorship deals."Read more
Richmond has signed a major smartphone accessories brand to a multi-year deal and surpassed a key milestone in its quest to be the first AFL club to reach 90,000 members.Read more
A Western Australian Government inquiry has slammed the now-defunct principal sponsorship between the Western Force and the state's Road Safety Commission, finding the deal was done "in extreme haste" and with no concept of how to deliver ROI.Read more
The 2018 Adelaide Fringe has kicked off with a record number of sponsors, including global brands such as Airbnb and Uber and the cultural festival's director crediting a "disruptive" business strategy for its strong results.Read more
The PGA of Australia has ended its long search for a health insurance sponsor, securing a new alliance with Australian Unity.Read more
The NRL has claimed a new era of digital and sponsorship strategies have been vindicated by its 2017 financial results, and has set bullish commercial and digital revenue targets over the next five years.Read more
The West Australian Symphony Orchestra has agreed new partnerships with a big-four bank and a marketing agency, with the latter to assist in further growing its sponsorship roster.Read more
Woolworths has unveiled the most extensive suite of sponsorship activations to date for this year's Gold Coast Commonwealth Games.Read more
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