Blundstone marketing boss Adam Blake says a renewed focus on "360-dgree activation" is paying off for the footwear brand, which has used an innovative sponsorship strategy to elevate Blundstone from humble tradie boot to a multinational fashion brand.Read more
Australia's largest credit union, CUA, has chosen Carlton for its first foray into Victoria and Aussie Rules after driving record new business and awareness from its Brisbane Heat sponsorship.Read more
Tixstar, the sports and entertainment experiences marketplace backed by several of Melbourne's most prominent businessmen, has acquired two agencies in a move which will rapidly expand its event management arm, according to CEO Jordan Leask.Read more
The AFL is closing in on $200 million in commercial revenue after another season of consistent growth across sponsorship, consumer products and digital helped it to record a bumper surplus.Read more
Parmalat milk brand OAK appears to have expanded its sponsorship with Port Adelaide to become sole major sponsor – but neither the AFL club, nor OAK, are commenting, after the club issued a release about the deal earlier today and then hastily deleted it from its website.Read more
Visa has signed a rare sporting sponsorship, linking with the National Basketball League in a deal designed to further its latest brand campaign.Read more
Essendon has secured new partnerships with blue-chip brands Hankook, and Energy Australia, both of which have recently exited deals with rival AFL clubs.Read more
Vivid Sydney has promised its largest-ever festival in 2018, launching its program of activities along with a new sponsorship with Samsung and a renewed deal with American Express.Read more
Collingwood has overtaken the Sydney Swans as the biggest sponsorship earner among the top sports clubs, with revenue of $18.9 million in 2017, a year in which all but four AFL clubs increased sponsorship revenue.Read more
North Melbourne will turn its attention to AFLW and digital revenue growth after securing three new sponsors and renewing ties with two more on the eve of the 2018 AFL season.Read more
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