Wing Cheung, ex-head of digital strategy at ANZ Bank, has joined the Australian Sports Commission in a newly-created senior role as the ASC gears up to expand its digital and insights operations.Read more
Insurance and risk firm Jardine Lloyd Thompson has inked a three-year alliance with Golf Australia, a deal which extends its sponsorship footprint to a third major sport.Read more
Cricket Australia will roll out a new range of sponsor activations at this month's Gillette-sponsored one-day series, but its key grassroots sponsor Milo, has served notice it will depart at the end of the season.Read more
Sponsorship News will take a short break over Christmas. For a recap, we'll leave you with a list of our most-read articles out of more than 800 published pieces in 2017 – from new deals to strategy changes, staff movements and industry controversy.Read more
Chinese consumer electronics brand CHiQ has ramped up its entry into the local market, agreeing a new deal with Tennis Australia to achieve a presence across several tournaments this summer.Read more
> AAMI's loyalty strategy takes shape with two deals > Eels secure new sleeve sponsor > Federal Budget confirms $5.4m for Creative Partnerships > Property group to back Melbourne Stars' community programs > Mental health charity scores $700k partnership > Penrite renews Erebus title sponsorshipRead more
Tennis Australia chief revenue officer Richard Heaselgrave has outlined ambitious plans to boost the Australian Open's sponsorship revenue, starting with the tournament's first-ever "virtual sponsorship assets" for Chinese audiences in 2018.Read more
Sydney FC has secured a forex trading firm as principal partner for its 2018 Asian Champions League campaign, while the A-League side's commercial chief is set to depart the club.Read more