Adelaide United sees 1KOMMA5° jump kit spots and welcomes South Ave signing
Adelaide United has boosted its commercial portfolio by confirming sponsors 1KOMMA5° Adelaide and South Ave for the 2025/26 A-League Men’s season.
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AAMI tests basketball’s Matthew Dellavedova in safe driving campaign
AAMI has partnered Sydney Kings guard Matthew Dellavedova to promote its national safer driving initiative.
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Auckland FC signs UP Education for club wellbeing, expands fan entertainment
UP Education has joined Auckland FC as the club’s education partner for the 2025/26 A-League season.
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ENGIE recharges Melbourne United partnership
Basketball’s Melbourne United has renewed its ENGIE sponsorship for a further season.
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RAC, Fremantle Dockers call out to save lives on WA roads
The AFL’s Fremantle Football Club s extended its Royal Automobile Club of Western Australia (RAC) sponsorship for three years.
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Brands should urgently build strategies as sports fandom explodes – report
Australian sports fandom has reached record scale and diversity says new research showing more than 16.7 million adults now identifying as fans – up from 13 million in 2021.
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Tyrepower nets Melbourne Victory deal in soccer first
Tyrepower has signed a three-year deal with Melbourne Victory which is the sponsor’s first entry into soccer.
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Long time backer Kookaburra brings a smile with Hockey Australia renewal
Hockey Australia has extended sporting goods sponsor Kookaburra Sport to the end of 2027.
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QRU, Rivernet renew for digital future
The Queensland Rugby Union (QRU) has renewed Rivernet Communications for three years.
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AFL is game for Roblox following Tennis Australia success
The AFL has launched its first Roblox experience to become the first Australian sports league to join the global gaming platform.
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