Sponsorship roles are increasingly moving out of the marketing department and the trend to align sponsorship with operations will accelerate in 2018, according to a leading marketing recruitment specialist.Read more
> Clemenger lands AFL creative account
> Federal Government commits $4m to Women's World Cup campaign
> Sydney Mardi Gras adds two new majors
> Cronulla appoints new CEO
> BJR Supercars outfit to continue rolling livery with Blackwoods sponsorshipRead more
Richmond has appointed NAB sponsorship manager Tara Bruzzaniti as its first head of partner services, while AFL rival Geelong has promoted Braith Cox to chief commercial officer.Read more
The strategic move by cycling team GreenEDGE into China has paid off, with a Hong Kong-based property development giant committing "substantial sponsorship" funds towards the team.Read more
The Melbourne Theatre Company has agreed a long-term deal with luxury travel group Abercrombie & Kent, which becomes the theatre's new opening night sponsor.Read more
The AFL has strengthened its senior management at Etihad Stadium, appointing well-regarded Western Bulldogs chief marketing officer Kelly Ryan to a new executive role.Read more
The NRL has secured a new category partner and announced a series of initiatives designed to increase attendance and fan engagement in 2018.Read more
The AFL has secured Zooper Dooper as inaugural partner of its new AFLX experimental format – and the ice-block brand will take naming rights to one of the AFLX's key new rules.Read more
The Melbourne Storm has secured a naming rights sponsor for this month's World Club Challenge and has also signed a restaurant chain as its first-ever membership partner.Read more
Port Adelaide has hired a sales executive with experience in Asia to fill the year-long vacancy at the top of its commercial department.Read more
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