Commonwealth Bank CMO Monique Macleod says the financial giant will commit $15 million towards "initiatives that level the playing field" for female athletes as part of its restructured Cricket Australia deal.Read more
Optus has secured inaugural naming rights to Perth's new 60,000-seat stadium in a ten-year deal which could be worth as much a $50 million, far exceeding initial WA Government projections.Read more
Cain Liddle, Richmond's chief customer officer and a key executive in the Tigers' commercial structure, has been appointed as Carlton's new CEO.Read more
The Victoria Racing Club has attracted strong interest from potential new Melbourne Cup naming rights sponsors as it seeks to find a replacement for Emirates and lift the race's prizemoney from 2018.Read more
The St George Illawarra Dragons have signed two new deals, locking in a health insurer as sternum sponsor and securing a new apparel partner.Read more
Sydney contemprary arts precinct, Carriageworks, has signed a deal with luxury kitchen appliances brand Smeg that will allow it to expand its food and culinary programs.Read more
Bankwest has been nudged out of the race for Perth Stadium's naming rights by a major telco, with the financial institution to instead become the title sponsor of the stadium's premium membership offering.Read more
Vodafone will replace Jeep as the major sponsor of the Adelaide Strikers in the clearest sign yet that the telco will return to sponsorship as a part of its long-term brand strategy.Read more
The newly-rebranded peak body for rugby union, Rugby Australia, has won a multi-year renewal with Falken Tyres.Read more
Two of Australia's best-regarded sponsorship leaders have joined this month's Sponsorship News conference in Sydney to discuss the challenges and opportunities of cultural partnerships.Read more
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