Bupa steps up to present Disability Sports Australia’s Every Body Moves
Disability Sports Australia (DSA) and Bupa have partnered for a national community participation series they have called Every Body Moves.
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Hola Health: why it went from grassroots backer to seeking global visibility with Cricket Australia
After outlining the commercial reasons behind its expanded Cricket Australia (CA) partnership, Hola Health has revealed the sponsorship strategy that took it from backing a local Western Australian club to landing one of the most prominent branding positions in Australian cricket.
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Prezzee gifts new partnership that will bring joy to Sydney FC fans
Sydney FC has signed a one-year sponsorship with digital gifting platform Prezzee for the upcoming A-Leagues season.
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Adelaide United shirt fronts Mega Rewards for another Australia Cup campaign
Mega Reward branding will remain on the Adelaide United player shirt front for the A-League club’s 2026 Australia Cup campaign.
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Perth Bears, Penrite Racing Mustangs in slick new three-way deal
Penrite Oil branding will appear in the Perth Bears’ top-of-back spot on the playing jersey after the sponsor dips its toe in the NRL for the first time.
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SEN in shout out for Fight Cancer Foundation’s 2026 Footy Colours Day
Sports Entertainment Network (SEN) will support the Fight Cancer Foundation as the media partner for the 2026 Footy Colours Day.
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Hola Health says CA workplace staff health success drove rapid boost to sponsorship
Strong employee uptake of the company's workplace healthcare platform and the opportunity to demonstrate its corporate wellbeing model prompted Cricket Australia (CA) sponsor Hola Health to expand the deal according to its co-founder Lenin Rajendran.
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New AFL creator-led watchalong series claims a quarter million live viewers
The AFL’s creator-led live series the Ultimate Footy Watchalong has drawn more than 250,000 live viewers across two matches this year.
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