VRC hails DiDi as rideshare partner to Melbourne Cup Carnival
The Victoria Racing Club (VRC) has appointed DiDi as rideshare partner to the upcoming Melbourne Cup Carnival.
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Australia Open chooses full glass of a2 Milk for 2026
The a2 Milk Company has signed with Tennis Australia to become dairy milk partner to the Australian Open (AO) from 2026.
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Foodland, Comwire IT renew backing for Adelaide United FC
Foodland has renewed its backing for Adelaide United FC’s Men’s A-League squad for the 2025/26 season.
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Sydney FC extends logistical deal with Park On King
Sydney FC has renewed airport parking provider Park On King for the 2025/26 A-Leagues season.
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Europcar renews to keep NBL on the road through to 2027 season
The National Basketball League (NBL) has extended its Europcar sponsorship until the end of the 2026–27 season.
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North Melbourne splits Major sponsor category, CHiQ comes in, Mazda reduces branding
North Melbourne Football Club has signed consumer electronics brand CHiQ as a new Co-Major Partner.
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Value Dental Centres check-up leads to upgraded Brisbane Roar deal
Brisbane Roar has upgraded Value Dental Centres as a new Major Partner for the 2025/26 A-League season.
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Airmaster brings breath of fresh air to Melbourne Victory sponsor roster
The A-League’s Melbourne Victory Football Club has signed Airmaster as an Associate Partner for three seasons.
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McDonald’s brings Wellington Phoenix Academy under the golden arches
McDonald’s has expanded its Wellington Phoenix deal to cover the club’s academy.
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The Warehouse signs as retail partner to Auckland FC – will stock club merch
The Warehouse has signed a multi-year partnership with Auckland FC to become the A-League club’s retail partner ahead of the new season.
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