Weet-Bix puts tennis star de Minaur on the box again
Sanitarium has put Alex de Minaur on the Weet-Bix box as part of a national promotion linked to the Australian Open (AO) Holiday Programs which is backed by the cereal brand.
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Bulls add DLK Advisory to corporate program docket
Macarthur Bulls FC has signed DLK Advisory which has committed to its business events program for the next two seasons.
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Auckland FC drinks to Wai Mānuka, Fruzio signings
The A-League’s Auckland FC has signed Wai Mānuka and Fruzio to its sponsorship line-up.
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Origin Platinum commitment to Cricket Australia has silver lining for local clubs
Origin has joined Cricket Australia to back the national teams, the BBL and WBBL.
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Queensland netball and Firebirds get boost in big Macca’s deal
Netball Queensland (NQ) has signed a multi-year sponsorship with McDonald’s that is geared to boost netball participation and fan engagement across the state.
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Bulls add to herd with Better Life Mobile entry, Ringers Western renewal
Macarthur Bulls FC has added Better Life Mobile as a Major Partner for the 2025/26 A-League season.
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Roosters to don adidas from next season
Sydney Roosters have signed a four-year apparel partnership with adidas from the 2026 season.
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Penrite slips easily into oil partner extension with Supercars
Supercars has extended with Penrite in a new multi-year deal that retains naming rights to the Sandown 500 event to 2027.
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Geelong sees key partnership renewals as base for commercial growth
The Geelong AFL club has renewed Ford, Simonds Homes and Cotton On and it says the re-signings underpin plans for commercial expansion with new global brands.
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Shapes up for Brisbane Heat summer campaign
Brisbane Heat has signed Arnott’s Shapes for the upcoming Big Bash League season.
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