Dolphins, ZKP promise AI advances for sport
The NRL’s Dolphins have added Zero Knowledge Proof (ZKP) as a new partner for the upcoming season.
Read moreMore latest news - page 91
Sumo Energy puts name on QRU cups
The Queensland Rugby Union (QRU) has signed Sumo Energy to take the naming rights to its Hospital and Founders Cups until the end of 2027.
Read more
DECO Australia swoops on Hawks for product promotion
Basketball’s Illawarra Hawks have signed DECO Australia for the 2025/26 NBL season.
Read more
Alvaro Logistics to charge Bulls’ community engagement
Macarthur Bulls FC has signed Alvaro Logistics Group as a Senior Partner to its A-League Men’s team.
Read more
Different codes, different sponsorship paths for Panthers, Collingwood
The NRL’s Penrith Panthers and the Collingwood AFL club are taking significantly different approaches to sponsorship despite being the highest-valued brands in Australian sport according to Brand Finance Australia’s MD Mark Crowe.
Read more
TEG launches in-house agency, acquires Twenty3 Live
Ticketek Entertainment Group (TEG) has launched a new in-house creative agency and expanded its marketing capacity through the acquisition of the Twenty3 Live team.
Read more
Dragons breath fire into exec division with five appointments
The NRL’s St George Illawarra Dragons club has expanded its leadership structure and appointed five executives to senior roles to rebuild its management framework.
Read more
RAC extends Perth arena naming deal to 2030
The Royal Automobile Club of Western Australia has renewed naming rights to RAC Arena in Perth until 2030.
Read more
Heat is on for Christmas theme supplied by Balsam Hill
Brisbane Heat has signed Balsam Hill as a sponsor for the coming Big Bash season.
Read more
NBL Group secures record partnership roster
The NBL Group has achieved a record tally of new and renewed commercial agreements across the NBL, WNBL and NBL1 ahead of the 2025/26 season.
Read more