BMW lifts commitment to rugby with pathways deal Thursday, 11 Feb 2016 Luxury auto brand BMW will expand its Australian Rugby Union deal to include naming rights across the code's talent development programs, known collectively as Pathway to Gold. Read more
NRL proves fertile ground for law-firm Wednesday, 10 Feb 2016 Law-firm Brydens has poured more funds into its rugby league sponsorship strategy, signing separate partnerships with the Newcastle Knights and the NSW Rugby League. Read more
Dees strengthen ties with Chinese business; aim for fan boost Wednesday, 10 Feb 2016 Melbourne FC will look to tap into Melbourne's Chinese community after securing its second major Asian partner and a collaboration with a major Chinese social media platform. Read more
Wesfarmers ramps up support for ACO Wednesday, 10 Feb 2016 The Australian Chamber Orchestra has expanded its agreement with Wesfarmers Arts to include naming rights to the company's newly-rebranded touring arm, ACO Collective. Read more
Sports analytics brand links with Reds Tuesday, 09 Feb 2016 SMG Technologies has signed a multi-year partnership with the Queensland Reds in a deal which includes jersey branding, grassroots distribution and sports science support. Read more
Rolex returns as Australian F1 title sponsor Tuesday, 09 Feb 2016 Luxury watch brand Rolex has extended its naming rights agreement with the Australian Formula 1 Grand Prix for 2016, taking the partnership into its fourth year. Read more
Wiggles land Alphapharm as sponsor stable grows Tuesday, 09 Feb 2016 The Wiggles will partner with pharmaceuticals company Alphapharm-Mylan and a national non-profit group to promote allergy awareness. Read more
A-League clubs given green light on auto sector Monday, 08 Feb 2016 Football Federation Australia will relax the category exclusivity restrictions on the automotive sector as part of a proposed renewal with major sponsor Hyundai, A-League clubs have been told. Read more
Cowboys’ fortunes jump after sponsorship servicing investment Monday, 08 Feb 2016 The North Queensland Cowboys' sponsorship servicing costs rose by more than $1 million during its Premiership-winning 2015 season as the team also rose to become one of the most commercially successful sides in the NRL. Read more
NT’s largest festival renews title sponsor Monday, 08 Feb 2016 People's Choice Credit Union has stretched its alliance with Darwin's Bass in the Grass music festival into a second decade, signing a long-term renewal as presenting partner. Read more
