AFL’s Bulldogs to strengthen links with Ballarat
The Western Bulldogs will wear the corporate brand of Ballarat on team shorts in 2016 as part of a wider agreement with the Victorian Government and local council.Read more
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Labrokes, BHP and The Rocks Brewing secure deals
Sponsorship News briefs - Ladbrokes, BHP and The Rocks Brewing secure dealsRead more
‘Festival of the boot’ delivers social success for sponsors
The push to maximise exposure for sponsors during the AFL and NRL Grand Finals last weekend saw the codes take two very different approaches to social media.Read more
Qantas, NAB, Continental poised to reveal A-League deals
The FFA is expected to unveil a host of new major sponsors for the Hyundai A-League, with NAB, Qantas and Continental Tires expected to sign up with the code within a week.Read more
Heat’s Epic WBBL first
The Brisbane Heat's Women's Big Bash League team has signed the fledgling league's first major team sponsorship.Read more
Bendigo Bank steps to the plate
Bendigo Bank is aiming to enhance its community awareness with a new major partnership with the Australian Baseball League to support the sport at grassroots level.Read more
QRL targets digital growth with new strategy and staff
The Queensland Rugby League has established a new digital department to build engagement with its audience in the state.Read more
Heineken, Fox Sports, Beats emerge from Rugby scrum
Qantas might be splashed across the jersey of the Wallabies at the Rugby World Cup, but it is Beats, Samsung and BMW which are winning the sponsorship battle after opting for integrated campaigns to drive their alliances.Read more
BMW forges Melbourne Symphony link
Luxury auto brand BMW has continued to expand its local partnerships strategy through a new alliance with the Melbourne Symphony Orchestra.Read more
Bupa’s cricket sponsorship review opens up state branding option
State cricket associations will be able to promote their major partners on the front of their Sheffield Shield kit this summer after Cricket Australia introduced new rules following health insurer Bupa's decision to downgrade its sponsorship and relinquish naming rights to the competition.Read more
