New ownership shakes up Rebels; Woolworths returns to Stawell Gift; and more Tuesday, 22 Dec 2015 > Melbourne Rebels reshuffle staff, sign new deal > Unibet, Tata Motors depart Eels > Woolworths renews Stawell Gift title sponsorship > Victory signs another long-term renewal > Etihad Airways and Jewel on-board with Magic Millions > Golf Australia secures backing from Taiwanese golf foundation Read more
Carlton chief bullish on new commercial strategy Monday, 21 Dec 2015 Carlton CEO Steven Trigg says the AFL team will "re-enter growth mode" from next year after a disappointing 2015 in which sponsorship revenue fell by $1.6m and the team finished bottom of the ladder. Read more
Westpac shores up finance categories with the NBL Monday, 21 Dec 2015 Westpac has shored up a wide-ranging agreement with the National Basketball League, becoming the official banking and finance partner of the league. Read more
Shapes, Bulla on-board ahead of Sunset Cinema national expansion Monday, 21 Dec 2015 Outdoor film series, Sunset Cinema, has secured new partnerships with several blue-chip consumer brands ahead of a national expansion in 2016-17. Read more
'Leaner' Qantas community partnerships strategy paying dividends Friday, 18 Dec 2015 Qantas slashed its community investment in the 2015 financial year as part of a wide-ranging rationalisation, but the strategy has allowed it to roll out a "targeted" investment program. Read more
Port Adelaide leads with innovative match-ball sponsorship Friday, 18 Dec 2015 Port Adelaide has become the first AFL team to split its match-ball sponsorship between training and match-day, with Fielders and OAK to share the asset from 2016. Read more
Audi returns as ICC presenting partner; IsoWhey backs pro-cycling team; and more Friday, 18 Dec 2015 > Audi to reprise International Champions Cup naming rights in 2016 > Opera Australia partnerships boss moves to AWO > IsoWhey takes title rights at Australian pro-cycling outfit > Volleyball Australia adds more corporate backers > Sponsors announced for Australia Day celebrations in Parramatta, Darling Harbour Read more
OVO angles for media rights with sponsorship play Thursday, 17 Dec 2015 Media veteran and chairman of newly-launched telco, OVO, Barry O'Brien, says the company will pursue more content partnerships with "second-tier" sport and entertainment rights-holders that have been neglected in Optus and Telstra's rush for 'premium' content. Read more
Big Bash teams secure major deals on eve of tournament Thursday, 17 Dec 2015 Several Big Bash franchises have shored up last-minute partnerships ahead of this summer's BBL05, headlined by a new principal partner for the Hobart Hurricanes and three new alliances for the Adelaide Strikers. Read more
Swans add new match-ball partner as commercial revenue surges Thursday, 17 Dec 2015 The Sydney Swans have announced a fifth-consecutive year of profit, underpinned by record sponsorship revenue, and the club has signed a new match-ball partner. Read more
