Foot Locker steps up to back Sydney Kings, Flames
Hoops Capital has signed a multi-year deal with Foot Locker to sponsor the Sydney Kings and Flames basketball teams from the 2025/26 season.
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Melbourne United re-signs Rokeby for recovery, and expands sponsored meals program
Rokeby has renewed with Melbourne United for the NBL26 season.
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Top End tourism and events bodies merge
Tourism NT and the NT Major Events Company will merge to form Tourism and Events NT.
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WHOOP nabs spot on Brisbane Lions AFLW sponsor roster
WHOOP has joined the Brisbane Lions as a supply partner for this season’s AFL Women’s program.
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Aussie rules grand final delivers Lion’s share of spoils to sponsors
The Brisbane Lions beat the Geelong Cats in front of a sold-out Melbourne Cricket Ground on Saturday, capping a grand final week that featured record attendance and extensive brand activity from AFL partners.
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Rolex resets time on Australian golf deals to five years
Rolex has signed a five-year partnership with Golf Australia covering the men’s and women’s Australian Opens.
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Scape adds slalom world championships to wider sports commitment
Paddle Australia has added Scape as an event partner for this year’s ICF Slalom World Championships in Sydney.
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Inside Budget Direct’s first-mover deal with the Perth Bears
Budget Direct signed with the Perth Bears as first major commercial partner because the franchise would capture attention in Western Australia and beyond, Auto & General chief growth officer Jonathan Kerr told Sponsorship News.
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Viva Leisure makes Major Partner commitment to Brumbies
Viva Leisure has expanded its ACT Brumbies deal moving up to Major Partner status for the 2026 and 2027 Super Rugby Pacific and Women’s leagues seasons.
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