The Australian Baseball League has signed new partnerships with Boral and Hertz and renewed ties with a pair of airlines to shore up its logistical and travel category deals.Read more
Crown Resorts has signed a long-term extension with the Melbourne Storm, taking its alliance with the club into the next decade.Read more
Holden is set to extend its NRL partnership and will implement a new sales model using the NRL head office as it pushes for increased sponsorship returns, according to the carmaker's sponsorship chief, Simon McNamara.Read more
Wearable-technology firm Athos has signed Collingwood captain Scott Pendlebury as its first Australian ambassador and is targeting partnerships with other AFL clubs.Read more
Goodlife Health Clubs' marketing outlay more than doubled to $2.8 million in the 2015 financial year as the chain rolled out a national sponsorship campaign, and a new deal will give it access to a database of 6 million people.Read more
The AFL has revealed plans for a sponsor-packed festival precinct in the lead-up to the 2015 Grand Final, while the NRL will also run a new fan engagement zone to leverage its finals series.Read more
The Seven Network's ongoing drive for sports content will see the introduction of Australia's first free-to-air channel devoted entirely to a single sport, Racing.com, to be supported by CrownBet and Ladbrokes.Read more
Echo Entertainment has continued its push into sponsorship, becoming the first official partner of the Gold Coast Commonwealth Games, almost 1000 days out from the event.Read more
NRL powerhouse the Canterbury-Bankstown Bulldogs is set for a record sponsorship year after re-signing major sponsor Jaycar and chief executive Raelene Castle is confident further renewals will follow.Read more
Chinese banking payments company UnionPay International has signed its first large-scale sponsorship in Australia, joining the Melbourne Festival as a major partner.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.