Good Food & Wine Show sponsors unveil activations
Sponsors such as Citi, Dan Murphy's and Foxtel will target the high-spending habits of Good Food & Wine Show attendees when its Sydney show launches this week.Read more
More latest news - page 966
Increased leveraging yields results for FFA sponsors
Recall and intention to purchase metrics skyrocketed for A-League sponsors in the last financial year, according to research conducted for Football Federation Australia.Read more
We’ll find a way to retain Roos matches: Tas Premier
The Tasmanian State Government strongly supports North Melbourne playing in Hobart but Premier Will Hodgman says commercial partners should pick up the shortfall if the Hobart City Council doesn't renew its funding.Read more
Jack Daniels, Levi's back festival expansion
Whisky brand Jack Daniel's and jeans label Levi's will return as sponsors of music festival Out on the Weekend, which will expand to Sydney for the first time.Read more
Tasmanian Government to spend $19m in new Hawks deal
Hawthorn and the Tasmanian Government will continue their alliance until 2021 in a restructured partnership that values the Hawks jersey-front at almost $2 million a year.Read more
Growth opportunities for CSM under new ownership
Leading Australian sponsorship agency CSM will gain better access to capital and exposure to a wider client network if WPP's takeover of its global owner Chime Communications goes ahead, according to Chime chairman Lord Davies.Read more
Hawks-Tasmania deal called into question
The Tasmanian Greens and some sports marketing consultants have questioned the Tasmanian Government's long-term sponsorship renewal with Hawthorn, on the grounds the state government has failed to justify the deal's ROI.Read more
HSBC to employ virtual reality tech in largest Australian activation
HSBC will kick off its largest leveraging program in Australia through a virtual reality installation in Sydney that will promote its retail banking business and Wallabies partnership.Read more
NT connection lands travel partner for Adelaide United
Adelaide United's partnership with the Northern Territory Government has helped it secure a new agreement with travel agency Travel Superstore.Read more
St Kilda Festival tenders for sponsorship brokerage
The City of Port Phillip has started a tender process to appoint a sponsorship operator for its St Kilda Festival and,for the first time, will offer uncapped commission to help land a major partner.Read more
