Sydney Opera House appoints new partnerships staffer
The NRMA's head of sponsorship, Cie'Jai Zarb, is set to join the Sydney Opera House in a senior commercial role, while the iconic venue's head of new partnerships has departed.Read more
More latest news - page 971
Fielders expands Lehmann relationship
Darren Lehmann, the head coach of Australia's cricket team, has been re-signed as brand ambassador of home improvement brand Fielders, with the deal to include Lehmann's cricket academy for the first time.Read more
More high-profile brands pile on to Nine's festival of football
Several key supporters of the International Champions Cup football tournament, including Audi, Samsung and Telstra, will augment their sponsorship through advertising partnerships with broadcast network Nine.Read more
Women's BBL to bring new audience and sponsors to cricket
Cricket Australia's inaugural Women's Big Bash League will be broadcast on the Ten network and both CA and BBL teams are confident the new product will generate "significant" commercial interest.Read more
Jupiters Casino backs NBL's Blitz
The National Basketball League's pre-season tournament will be held in Townsville after casino and resort Jupiters partnered with the NBL.Read more
Samsung appoints new CMO in midst of sponsorship review
Samsung Australia has promoted Phillip Newton to the role of chief marketing officer amid an ongoing review of the brand's sponsorship strategy and the departure of a pair of senior brand marketers.Read more
Adelaide United attracts blue-chip backing for Liverpool fixture
Malaysia Airlines, San Remo and Veolia will all appear on the Adelaide United strip when the A-League side plays a one-off friendly against global football giant Liverpool later this month.Read more
City and Victory secure key partnerships
A-League champion Melbourne Victory has extended foundation sponsor KFC for a further two years, while cross-city rival Melbourne City has signed its third new deal of the off-season.Read more
Saints engagement nets surge in sponsor recall and revenue
A new approach to fan and sponsor engagement strategy has lifted St Kilda's revenue drastically and boosted member recall of sponsors to unprecedented levels, according to chief commercial officer Christine Finnegan.Read more
Stadium naming rights dominate SOO digital conversation
State of Origin naming rights sponsor Holden is only fifth in a list of brands most associated with the NRL's centrepiece series, with stadium sponsors Suncorp and ANZ dominating awareness metrics, according to digital marketing specialist Amobee.Read more
