Corporate backing ensures Crocs, Hawks stay afloat
The 2015-16 NBL season will start with a full quota of teams after renewed corporate support secured the immediate future of the Wollongong Hawks and Townsville Crocodiles.Read more
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ME Bank resets partnership strategy after rebrand
ME Bank will drop two of its three major sponsorships and reassess its partnerships strategy after a complete re-brand and a $90m technology overhaul.Read more
Slater and Gordon expands into NRL
Legal firm Slater and Gordon has partnered with the Brisbane Broncos in its first NRL alliance, and the club has also signed the first naming rights partner for its pathways development program since 2010.Read more
Woolworths axes Australia Day partnership
The National Australia Day Council will take its Australia Day Ambassador program back to market for the first time since 2001 after Woolworths ended its long-running association.Read more
Renault and Port Adelaide ramp up fan engagement
French auto brand Renault has signed up as presenting partner one of the first major fan engagement initiatives in Australia to harness virtual reality technology.Read more
IMG beefs up Australian live event operations
Global sports and fashion agency IMG will expand into the Australian food and wine festival sector after acquiring Brand Events Australia, the local operator of the Taste Festivals series.Read more
Lexus takes prestigious Sydney Film Festival asset
Frequent film festival sponsor Audi has been replaced by rival luxury auto brand Lexus as a major sponsor of the 2015 Sydney Film Festival.Read more
New commercial team reviewing Cricket Victoria sponsorship strategy
Cricket Victoria has restructured its commercial department and is reviewing its sponsorship strategy.Read more
Glory sponsor puts renewal talks on ice
West Australian government body Healthway has declined to renew its $250,000 partnership with Perth Glory after the A-League side's recent salary cap scandal, but has left the door ajar for a later deal.Read more
Netball Australia makes up for ANPHA loss with new approach
A restructure of its sponsorship assets helped Netball Australia make up most of the shortfall from the loss of its Australian National Preventative Health Agency partnership.Read more
