Robust sponsorship and philanthropic results fortify STC
Sydney Theatre Company enjoyed a strong year for self-generated revenue, with sponsorship surging by almost $1m and fundraising and donations bringing in a record $3.1m.Read more
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Geelong enlists CUB's Peroni for hospitality offering
Geelong has signed beer brand Peroni as presenting partner for a new corporate hospitality initiative, the first time the Carlton & United Breweries label has done a deal in the AFL.Read more
Dragons reiterate strategy despite sponsorship fall
St George Illawarra is on track to become profitable by 2017, says its chief executive Peter Doust, despite flat sponsorship revenue and a big drop in membership fees.Read more
Asian link reaps rewards for Sydney Symphony Orchestra
The Sydney Symphony Orchestra has signed new partnerships with a pair of Asian brands for its upcoming tour, including a deal with Hyundai that was partially brokered by the Australian Embassy in South Korea.Read more
IMG tech arm lands two new clients
IMG Sports Technology Group has been appointed to develop ecommerce and membership offerings for the Adelaide United A-League side and new WNBL franchise, the Perth Lynx.Read more
Performing arts outpacing other cultural sectors: report
Audience numbers are less important to sponsors in the arts and cultural sector than strong brands and content, according to a benchmarking report by consultancy FIT Sponsorship Marketing.Read more
Hospitality and travel to open up new revenue for FFA
Football Federation Australia is working with corporate hospitality agency Match Point on a new calendar of corporate hospitality events and will partner with a travel agency to provide a travel program to further diversify its revenue streams.Read more
GIO targets awareness boost through Blues activation
Insurance brand GIO will support its NSW Blues sponsorship through a customer rewards leveraging program, created by marketing content agency Tongue.Read more
Giants sign eight major brands for community program
ANZ Bank, Origin Energy, Virgin Australia and Lend Lease are among the eight foundation partners of a new GWS Giants community initiative which the AFL side is hailing as a first in Australian sport.Read more
More exposure for broadcast partners as Seven revamps digital
Seven will launch a free multi-platform broadcast strategy, including stand-alone websites and app streaming, to maximize the value of its category ownership of sports such as tennis and golf.Read more
