DHL extends iconic Surf Life Saving deal
DHL has committed to its top-tier Surf Life Saving Australia partnership until 2018 and will retain branding on the uniforms of the organisation's 47,000 surf lifesavers.Read more
More latest news - page 984
The Star continues Swans alliance
The Star has retained hosting rights for the Sydney Swans' major functions after extending its partnership with the AFL club.Read more
TEDxSydney assembles largest-ever line-up of sponsors
Sydney's satellite TEDx conference has secured a "multi-million dollar" level of investment after restructuring its partnership tiers to accommodate blue-chip sponsors such as Optus and Uber.Read more
Tough Mudder secures national fitness partner
Virgin Active will target Tough Mudder participants after signing on as the endurance event's exclusive health club partner.Read more
Nissan to launch new Navara through V8s partnership
Nissan will use a new partnership with the V8 Supercars to launch its latest heavy-duty Navara ute after signing on as naming rights sponsor of the Winton SuperSprint.Read more
Sales metrics need to replace "eyeballs" as the currency of sponsorship: Bastion
The Australian sponsorship industry is anchoring itself to metrics such as "eyeballs" when product sales should be the ultimate test of ROI, according to the managing director of agency Bastion EBA, Jack Watts.Read more
Arts sector under pressure to demonstrate sponsorship value
Opera Australia felt the pinch of a flat sponsorship market in 2014, and the organisation's chairman says arts rights holders are coming under increasing pressure to demonstrate return on investment for sponsors.Read more
Seven to support Olympics broadcast across all media platforms
Seven West Media will underpin its Olympics broadcast agreement through a wide-ranging commercial and marketing partnership with the Australian Olympic Commission.Read more
Partnerships create our point of difference: Bank of Melbourne
Corporate partnerships can develop brand differentiation more effectively than any other marketing channel, according to the Bank of Melbourne's Jacky Sutton.Read more
Tigers add two new partners
A family restaurant chain has joined the Wests Tigers as sleeve sponsor, and the club has also opened up a new category by securing a 'women's strategy and venue partner'.Read more
