Srixon expands deal with Golf Queensland
Golf Queensland has secured Srixon as naming rights partner to its showpiece grassroots competition as part of a wider sponsorship agreement.Read more
More latest news - page 989
ARU leads NRL in sponsorship but lags in broadcast
The Australian Rugby Union posted an 11% increase in sponsorship revenue in 2014 to $28.7m - taking it past the NRL's figure - but logged a deficit of $6.3m after being hit by falling broadcast and match-day takings.Read more
Toyota reveals leveraging strategy with Legendary Moments return
Toyota will look to revitalise leveraging of its AFL partnership, by re-launching its Legendary Moments activation after two successful years of using the campaign to run a user-generated content promotion.Read more
Coopers extends Comedy Festival deals
Coopers has returned as a top-tier partner of both the Sydney and Perth Comedy Festivals, which both kick off this week.Read more
Canon, Garmin and Bose on-board with Air Show
Wings Over Illawarra, NSW's largest air show, has secured a trio of blue-chip sponsors for its 2015 event and plans further expansion for 2016.Read more
Raft of renewals for Port Adelaide
AFL club Port Adelaide has announced a range of partnership extensions, including with iiNet, CUB and Comwire IT.Read more
Future of Samsung sponsorship uncertain as CMO departs
Arno Lenior, Samsung's chief marketer in Australia and the man behind its local sponsorship strategy, has departed the company, which is in the process of reviewing the structure of its marketing and sponsorship team.Read more
Best philanthropic partnerships 'have values aligned'
A vodka brand and its non-profit partner have revealed their tips to ensure both parties gain lasting benefits from philanthropic sponsorships.Read more
Australian Olympic Committee closes on $40m sponsorship target
Strong sponsor interest in the 2014 Winter Olympics and new broadcast agreements have put the Australian Olympic Committee on-track to hit its $40 million sponsorship revenue target by the 2016 Rio Olympics.Read more
Hyundai expands corporate social responsibility program with new deals
Hyundai has added a pair of charity partners to its Hyundai Help for Kids program, which has raised close to $2 million since its launch last year.Read more
