Acquire appoints agency and moves into created content
Sponsorship and brand agency Ensemble has won the sponsorship strategy and content creation account for online education group Acquire Learning.Read more
More latest news - page 995
New sponsor forces NSWRU to abandon Magners agreement
NSW Rugby Union has been forced to drop Bacardi Lion brand Magners as the naming rights partner of its premier competition after its commercial agency signed a more lucrative sponsorship deal on the back of its new free-to-air broadcast agreement.Read more
Chemist Warehouse converts advertising into Swans partnership
Chemist Warehouse has become the latest national brand to join the Sydney Swans in the lead up to the 2015 AFL season.Read more
Crumpler joins Australian Olympic Team
The Australian Olympic Committee has signed luggage brand Crumpler as a supply partner for the 2016 Olympic Team.Read more
Save the Date: ROI on the agenda at the Sponsorship News half-day conference
Some of Australia's leading rights-holders, agencies and brands will gather in Melbourne this May to reveal how to measure and improve your sponsorship return on investment at the Sponsorship News half-day conference.Read more
Seek joins St Kilda revival in rare sponsorship
AFL club St Kilda has continued its recent off-field resurgence, signing a new partnership with job website Seek.Read more
Intel back on board as Vivid announces sponsor line-up
Vivid Sydney, the largest cultural festival in the Southern Hemisphere, has renewed arrangements with a number of key backers and added two new sponsors.Read more
Leveraging and long-term deals underpin Clipsal 500 growth
A focus on activations and increasing the value of sponsorship assets helped last month's Clipsal 500 V8 Supercars to post its highest ever sponsorship revenue.Read more
"Iconic" events strategy takes shape for Woolworths after Gift deal
Woolworths has beefed-up its push into sponsorship through a naming rights deal with the Stawell Gift, which will also return to free-to-air TV through a new broadcast arrangement with the Seven Network.Read more
Accept contentious partnerships for art's sake: QTC director
The arts sector's increasing reliance on private investment from controversial brands has led to conflict between artists and big business, but divisive sponsorship deals can also provide opportunities for artists, according to the artistic director of the Queensland Theatre Company, Wesley Enoch.Read more
