Hockey Australia expects a revised event strategy, focussing on a strong local calendar and a new bilateral deal with Hockey India, will underpin revenue growth for the sport into the future.Read more
Powershop has joined the growing number of energy retailers to use sponsorship as a business acquisition tool, signing its first ever partnership with the North Melbourne Kangaroos.Read more
The Taste of Sydney food festival has signed a range of culinary and pourage sponsors, including household appliances brand Electrolux, as presenting partner.Read more
Essendon match-ball sponsor Yakult has expanded its partnership to include increased exposure through the club's digital channels.Read more
Telstra has continued its digital rights push for major Australian sports, signing a long-term sponsorship renewal with Netball Australia that includes an official streaming-on-demand app for the first time.Read more
> Audi, Hendricks among inaugural Spectrum Now sponsors
> Red Bull increases Supercars spend to cover third car
> Second NBL side enters administration after sponsor troubles
> West Coast Fever signs new partner
> Supply partner continues V8 Supercars backingRead more
A new revenue sharing model between the South Australian National Football League, the Adelaide Crows and Port Adelaide will give the two AFL sides a larger share of revenue from Adelaide Oval home games, injecting $12 million into the clubs over three years.Read more
The Bastion Group has moved to expand its digital and sponsorship servicing teams, with three senior hires joining after the agency picked up several new clients.Read more
Foreign exchange company AFEX has extended its partnership with the Rugby Union Players' Association in a deal which gives it access to Australian rugby players and agents.Read more
The increasing use of crowdfunding in the arts has helped lift revenue generated in the cultural sector despite a plateauing sponsorship market, according to the Australia Council for the Arts.Read more
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